12 research outputs found
International Marketing Standardization and Financial Performance of Mobile Network Operators — An Empirical Analysis
The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts
A more expansive perspective on translation in IB research: Insights from the Russian Handbook of Knowledge Management
The role of past performance in export ventures: a short-term reactive approach
This paper employs organizational learning theory to examine the short-term effect of past export performance, and internal (management) and external (market) forces on marketing strategy adaptation and current export performance. Results from a survey of over 500 export managers indicate that current-period performance improvement (in terms of performance achievement, export intensity, and performance satisfaction in the current year) is influenced by the firm's commitment to exporting. Further, the authors found that while performance satisfaction feeds performance improvement in the following year, both the previous year's export intensity and export performance achievement produce a negative impact on current-period performance improvement. More importantly, the level of development in the export market facilitates marketing strategy adaptation in the short term, as does export intensity in the previous year. However, satisfaction with previous-year performance negatively influences the degree of distribution adaptation. Implications for international business researchers and practitioners are also discussed. Journal of International Business Studies (2008) 39, 304–325. doi:10.1057/palgrave.jibs.8400339