1 research outputs found
Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements
- Author
- A Chaudhuri
- A Rindell
- A Watson
- A Zavyalova
- AK Smith
- Alyssa Yoon
- AS Mattila
- BL Simonin
- BV Bloom
- C Beomjoon
- C Fornell
- C Gauzente
- C Hodge
- D Godes
- D Grewal
- D Tojib
- DR John
- E Delgado-Ballester
- E Lee
- F Lafontaine
- F Simon
- FA Carrillat
- G Xiong
- GJ Gorn
- HA Semetko
- HC Boo
- HJ Jeon
- Hyunju Shin
- I Qureshi
- J Gummerus
- J Lei
- JC Nunnally
- JE Escalas
- JFA Scoot
- JG Maxham
- JJ Zboja
- JR Sobehart
- JS Lee
- K Cleeren
- K Matzler
- KD Antia
- KD Neff
- KD Williams
- KJ Preacher
- KKF So
- L Frazer
- L Pitt
- LR Welp
- M Brookes
- M Paciello
- M Rodriguez
- M Zachary
- MK Brady
- ML Hoffman
- ML Roehm
- MS Lee
- MW Allen
- MW Nyadzayo
- N Dawar
- N Dawar
- N Egbert
- P Aurier
- PA Vlachos
- R Ahluwalia
- R Casidy
- R Charmley
- R Sanderson
- RA Peterson
- Riza Casidy
- RP Dant
- RP Dant
- RP Dant
- RR Ulmer
- S Auh
- S Dutta
- S Gensler
- S Jayachandran
- S Seo
- S Weun
- SC Michael
- SK An
- SK An
- So-Hyang Yoon
- SR Veil
- SS Tax
- ST Gillison
- TW Leslie
- V Pauwels-Delassus
- WP Hampes
- WT Coombs
- WT Coombs
- Y Grégoire
- Y Grégoire
- Z Aycan
- Z Zhang
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study