1 research outputs found
Kundenbindung in Handels- und Serviceunternehmen – Die Wirkung von Kundenbindungsinstrumenten auf Einstellungen und Kaufverhalten
- Author
- A Dick
- A Godfrey
- A Mann
- A Parvatiyar
- A Payne
- AW Mägi
- B Sharp
- BC Tietje
- C Fornell
- C Grönroos
- C Grönroos
- C Homburg
- C Homburg
- C Homburg
- CB Bhattacharya
- CM Henderson
- D Bowman
- D Georgi
- D Grewal
- DK Rigby
- E Fehr
- EL Deci
- EL Deci
- EL Deci
- EL Deci
- FM Feinberg
- FW Bliemel
- G Puchner
- GA Taylor
- GB Voss
- GR Dowling
- H Diller
- H Diller
- H Diller
- H Diller
- H Diller
- H Evanschitzky
- HT Keh
- J Heiligenthal
- J Hesse
- J Leenheer
- JC GĂ zquez-Abad
- JC Nunes
- JF Graham
- JH Kunkel
- JP Melancon
- K Gelbrich
- K Pauwels
- K Seiders
- K Wulf de
- KL Ailawadi
- KN Lemon
- KN Lemon
- L Meyer-Waarden
- L Meyer-Waarden
- L O’Malley
- L O’Malley
- L Ryals
- Liane Nagengast
- LL Berry
- M Bruhn
- M Bruhn
- M Krafft
- M Lewis
- MA Jones
- MD Uncles
- MI Gomez
- ML Roehm
- ML Rothschild
- N Bendapudi
- NK Malhotra
- PA Dabholkar
- PC Verhoef
- PM Podsakoff
- PR Darke
- R Christy
- R Ferguson
- R Ferguson
- R Helm
- R Lal
- RJ Brodie
- RJ Vallerand
- RM Morgan
- RM Ryan
- RM Ryan
- RN Bolton
- RN Bolton
- RT Rust
- RT Rust
- RT Rust
- RW Palmatier
- RW White
- S KrĂĽger-Strohmayer
- S MĂĽller
- S Shugan
- T Goerdt
- T Hartmann
- T Hennig-Thurau
- T Hennig-Thurau
- T Reutterer
- T Tomczak
- Thomas Rudolph
- U Hansen
- UM Dholakia
- V Kumar
- V Kumar
- V Kumar
- V Mittal
- V Vogel
- W Leusser
- WJ McDonald
- WJ Reinartz
- WJ Reinartz
- WJ Reinartz
- WJ Reinartz
- Y Liu
- Y Liu
- Y Pan
- Y Yi
- ZJ Zhang
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study