1 research outputs found
Gamified interactions: whether, when, and how games facilitate self–brand connections
- Author
- A Besharat
- A Kuo
- A Mehrabian
- A Mollen
- AE Schlosser
- AF Hayes
- AF Hayes
- AW Heaton
- AW Kruglanski
- AW Kruglanski
- B Schmitt
- B Suits
- BJ Calder
- C Fornell
- C Mathwick
- CK Prahalad
- CKW De Dreu
- CW Park
- DJ Shernoff
- DL Hoffman
- EJ Jeong
- ES Iyer
- G Mau
- G Noort van
- G Privette
- GB Moneta
- I Vanwesenbeeck
- J Cohen
- J Cooper
- J Corbin
- J Feinman
- J Huizinga
- J Keller
- J Lee
- J McGonigal
- J Müller-Stewens
- J Nakamura
- J Steuer
- JBI Pine
- JC Nunnally
- JE Escalas
- JJ Brakus
- JL Sherry
- JM Jung
- JR Averill
- JW Brehm
- JW Schouten
- K Krippendorff
- L De Vries
- L Herrewijn
- L Hu
- L Wittgenstein
- L-P Schneider
- LD Hollebeek
- LD Hollebeek
- LS Unger
- M Benita
- M Csikszentmihalyi
- M Csikszentmihalyi
- M Csikszentmihalyi
- M Csikszentmihalyi
- M Csikszentmihalyi
- M Koufaris
- M Silicia
- M Zuckerman
- MA Clee
- MB Holbrook
- ME McCombs
- MKJ Waiguny
- MKJ Waiguny
- MR Nelson
- O Svenson
- R Batra
- R Caillois
- R Caillois
- R Dhar
- RJ Brodie
- RP Bagozzi
- RW Naylor
- S Abuhamdeh
- S Botti
- S Engeser
- S Kim
- SB Mackenzie
- SJ McMillan
- TD Cook
- TM Amabile
- TP Novak
- V Cauberghe
- YK Choi
- YX Skadberg
- Z Hussein
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study