4 research outputs found
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Chapter 1 The End of Expressionism: A Conditional Approach to Bounded Emotionality in Organizations
Making Sense of Motivational Leadership: The Trail from Transformational Leaders to Motivated Followers
This paper presents a theoretical model that integrates two related, but distinct mechanisms by which transformational leaders influence follower motivation. That is, we propose that an affective mechanism by which charismatic leaders induce positive emotional experiences in their followers, and a cognitive mechanisms that includes communicating the leader’s vision and its effects on goal setting explain the connection between charismatic and transformational leadership and follower motivation. Further, we specify the pathways through which affective and cognitive processes influence three components of follower motivation: The direction of action, the intensity of effort, an