Controlled English for Reasoning on the Semantic Web

The existing Semantic Web languages have a very technical focus and fail to provide good usability for users with no background in formal methods. We argue that controlled natural languages like Attempto Controlled English (ACE) can solve this problem. ACE is a subset of English that can be translated into various logic based languages, among them the Semantic Web standards OWL and SWRL. ACE is accompanied by a set of tools, namely the parser APE, the Attempto Reasoner RACE, the ACE View ontology and rule editor, the semantic wiki AceWiki, and the Protune policy framework. The applications cover a wide range of Semantic Web scenarios, which shows how broadly ACE can be applied. We conclude that controlled natural languages can make the Semantic Web better understandable and more usable

Measuring communication channel experiences and their influence on voting in the 2010 British General Election

This article describes how a unique research approach was used to evaluate how different communication channel experiences influenced floating voters during the campaign period of the 2010 British general election. Most previous research focuses on voting behaviour as a single cross-sectional phenomenon, and on self-assessments of the relative importance of marketing communications - during, or more typically after, the campaign. This study outlines the influence of different marketing communications (including word-of-mouth and PR through mediated communications) over time using a longitudinal panel of floating voters and a real-time tracking approach. Results indicate the relative importance of the debates, used in 2010 for the first time in the UK, and more surprisingly the relative importance of party election broadcasts and posters