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4 research outputs found

Branding through Sponsorship-Linked Marketing

Author: B.Walliser
C.Yu
D. A.Aaker
D. A.Aaker
F.Hansen
J. M.Wooldridge
J.Amis
J.Riordan
K.Becker-Olsen
K.Gwinner
L.Yu
M. T.Pham
P.Kotler
P.Kotler
R. L.Oliver
R.Batra
T. D.Orlick
T.Cornwell
X.Xu
Publication venue: 'IGI Global'
Publication date: 01/01/2015
Field of study

Effect of Image Transmission in Sports Sponsorship in Chile

Author: A. M.Levin
A.Smith
B.Walliser
C. D.Frey
C.Bernal
C.Pérez Carballada
D. K.Stotlar
D.Thwaites
E.Bigne
F.Huber
I.Kutintara
J.Amis
J.Mancebo
J.Obregon
J.Rivera
K.Kim
L.Komoroski
M.Alonso
N. A.Hart
N. K.Pope
N.Braidot
N.Chanavat
P.Sánchez
R. L.Irwin
R.Barreda
R.Grohs
R.Hernández Sampieri
R.Hernández Sampieri
R.Irwin
R.Matus
S.Fullerton
S.Fullerton
T.Meenaghan
W.Dees
Publication venue: 'IGI Global'
Publication date: 01/01/2014
Field of study

Views on Sports Sponsorship in Singapore

Author: A. M.Lavack
C.Boyce
C.Marshall
D. A.Aaker
D. A.Aaker
D. M.Sandler
D. M.Turco
D.Arthur
D.Silverman
G. R.Milne
G.Rugg
J. A.Meenaghan
J. A.Tripodi
J. H.Martin
J. S.Hill
J.Amis
J.Henseler
J.Santomier
K.McCook
N. K.Pope
P.Quester
R. D.Pentecost
R. E.McCarville
R. L.Irwin
R.Copeland
R.Hoye
T. B.Cornwell
T. B.Cornwell
W. H.Chiu
X. S.Yang
Publication venue: 'IGI Global'
Publication date: 01/01/2015
Field of study

The Roles of Sports Sponsorship and Brand Management in Global Sports Marketing

Author: A. D.Miyazaki
A. M.Moorman
A.Apostolopoulou
A.Metcalfe
A.Richelieu
B. G.Pitts
B. J.Mullin
B. W.Ritchie
B.Donahay
B.VanAuken
D. P.Roy
D. R.Howard
D.Shilbury
I.Clarke
J. A.Tripodi
J. M.Gladden
J. M.Gladden
J. M.Gladden
J. M.Gladden
J. M.Gladden
J. S.Hill
J.Amis
J.Covin
J.Henseler
J.Miller
J.Santomier
K.Alexandris
K.Miloch
K.Roy
L. L.Mao
L.Kesler
L.Ukman
M. D.Shank
M.Bloxham
M.Cooke
R. H.Koble
R.Grohs
R.Junco
R.Wolcott
S. D.Ross
S. D.Ross
S. D.Ross
S. R.Christensen
S.Chadwick
S.Chadwick
S.Roche
T. G.Cornwell
X. S.Yang
Publication venue: 'IGI Global'
Publication date: 01/01/2015
Field of study

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