24 research outputs found
Effects of bromeliad flowering event on the community structuring of aquatic insect larvae associated with phytotelmata of Aechmea distichantha Lem. (Bromeliaceae)
TWO FACES OF THE INDUSTRIAL MARKETING TRANSACTION: A BUYER AND SELLER FRAMEWORK FOR GOODS AND SERVICES
Sports Event Sponsorship For Brand Promotion
In investigating the effectiveness of brand promotion at a sports event, respondents were asked to name their preferred brand in nine categories of consumer goods and services. Each category included one brand promoted at the event by a sponsor. Brand preference was analyzed in terms of frequency of attendance. Results suggest that ton-site advertising effectiveness may be more related to the specific brand rather than to frequency of attendance (advertising exposure)