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5 research outputs found
How Consumer Mindset Response and Long-Term Marketing Effectiveness Differ in Emerging vs. Mature Markets
Author
D. W. K.Andrews
G.D’Andrea
+9Â more
G.Hofstede
J. J.Lambin
J. R.Immelt
K.Roberts
M. W.Peng
M.Chen
N.Biziouras
S.Rabe-Hesketh
T.Khanna
Publication venue
'IGI Global'
Publication date
01/01/2015
Field of study
No full text
Crossref
Interdependence Relation between Industrial Companies' Logistics and Commercial Strategies
Author
A.Tiethart
C.Jones
+9Â more
C.Levicki
I. C.Dima
J. J.Lambin
J. N.Pires
L. A.Zadeh
L. W.Rue
M.Porter
R. B.Chase
V.Giard
Publication venue
'IGI Global'
Publication date
01/01/2015
Field of study
No full text
Crossref
Consumerism and Innovation
Author
A.Burresi
A.Deepika
+15Â more
C. M.Lee
C.Cancrini
E. B.Roberts
E. J.Hyslop-Margison
E. M.Mosconi
E.Chiacchierini
E.Rogers
G. A.Moore
G.Hamel
J. A.Schumpeter
J. J.Lambin
J. L.Bower
P. R.Berthon
R.Stankiewicz
W. K.Chan
Publication venue
'IGI Global'
Publication date
01/01/2014
Field of study
No full text
Crossref
Building a Strong Brand Equity in Pharmaceutical Industry
Author
C. Y.Fayrene
D. A.Aaker
+12Â more
J. J.Lambin
J. N.Kapferer
K. L.Keller
K.Keller
L.Cantone
L.Hantrais
P.Feldwick
R. K.Srivastava
R. K.Yin
R. P.Morgan
T. J.Reynolds
U.Flick
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
Open Innovation through Customers
Author
A. D.Chandler
A. D.Chandler
+78Â more
A. M.Quazi
A. R.Andreasen
A.Arora
A.Wells
B. D.Lloyd
B.Smart
B.Willard
C.Campbell
C.Campbell
C.Leadbetter
D. A.Fuller
D. W.Cravens
D.Noack
D.Slater
E. L.Landon
G. P.Pisano
G. S.Day
G.Ritzer
G.Ritzer
G.Zinkhan
H. R.Kaufmann
H. W.Chesbrough
H.Chesbrough
H.Chesbrough
H.Norberg-Hodge
J. B.Twitchell
J. J.Lambin
J. N.Uhl
J.Elkington
J.Heath
J.Jacoby
J.Kinsey
J.Schor
K. B.Bello
K. L.Granzin
K.Peattie
L. C.Thurow
L. L.Berry
L.Huston
M. E.Porter
M. E.Porter
M. G.Jones
M.Charter
N. J.Smelser
N.Klein
P. F.Drucker
P. F.Drucker
P. F.Drucker
P. F.Drucker
P. F.Drucker
P. F.Drucker
P. F.Drucker
P. F.Drucker
P. N.Bloom
P. N.Stearns
P. R.Varadarajan
P.Kotler
P.Kotler
P.Kotler
R. A.D’Aveni
R. L.Day
R. L.Day
R. L.Day
R. L.Day
S. A.Wagner
S. E.Maynes
S. L.Brown
S. L.Hart
S.Greyser
T.Kasser
T.Scitovsky
T.Veblen
V.Packard
V.Perrone
W. J.Kardash
W. O.Bearden
W.Wehrmeyer
Z.Bauman
Publication venue
'IGI Global'
Publication date
01/01/2014
Field of study
No full text
Crossref