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18 research outputs found
EMERGENT SCENARIOS, SYNERGIES AND SUPPRESSIONS UNCOVERED WITHIN CONJOINT ANALYSIS*
Author
INSIDE RESEARCH
MIZUNO M.
+10 more
MOSKOWITZ H.R.
MOSKOWITZ H.R.
MOSKOWITZ H.R.
MOSKOWITZ H.R.
PANGBORN R.M.
PAWLE J.S.
SCHRIJVER A.
SPSS
SYSTAT
WIND J.
Publication venue
'Wiley'
Publication date
Field of study
No full text
Crossref
The effects of Dessert Cafe Franchise’s Experiential value on Lovemarks and Brand loyalty: Focusing on the Control Variables by Structural Equation Model
Author
Albert N.
Anisimova T. A.
+13 more
Deighton J.
Holbrook M.
Jin N.
Keller K. L.
Mathwick C.
Oliver R.
Pawle J.
Wu C.
김영규
김주향
양정임
우종필
최형민
Publication venue
'Korea Distribution Science Association'
Publication date
Field of study
No full text
Crossref
Photoinduced Aggregation of Polythiophenes
Author
Bjerring M.
Bouffard J.
+23 more
Coakley K. M.
Gee K. R.
Gordon T. J.
Groff D.
Han G.
Holdcroft S.
Huang F.
Johnson R.
Krafft G. A.
Krebs F. C.
Krebs F. C.
Lee S. K.
Liu J. S.
Manceau M.
Nguyen T.-Q.
Pawle R. H.
Petersen M. H.
So F.
Wang F. K.
Xu Y.
Yu J.
Zhao H.
Zhao H.
Publication venue
'American Chemical Society (ACS)'
Publication date
Field of study
No full text
Crossref
The Role of Sensory Involvement and Moderating Variables in Sensory Appealing Advertisements
Author
Belleza F.S
Burnkrant Robert E
+25 more
Chang Chingching
Debevec K
Edell J.A
Edell J.A
Escalas J.E
Fournier S
Gurhan-Canil Z
Houston M. J
Kamp E
Klein S. B
Krugman H.E
Laczniack R. N
Liga M
Lynch J
Madden T. J
McQuarrie E.F
Mowen J.C
Muehling D. D
Park C. W
Pawle J
Petty R. E
Petty R. E
Rogers T. B
Thomson M
Woods R
Publication venue
'Korea Society for Consumer Advertising Psychology'
Publication date
Field of study
No full text
Crossref
CREATING DATABASES FROM CROSS-NATIONAL COMPARISONS OF FOOD MIND-SETS
Author
AGARWAL M.K.
ALDEN D.
+27 more
BECKLEY J.
BOX G.E.P.
CHRISTENSEN C.M.
CONLEY L.A.
HASSAN S.S.
HIRSCH J.B.
HOFFMAN N.P.
HOFSTEDE F.T.
LEVITT T.
LUCKOW T.
MEISELMAN H.L.
MEISELMAN H.L.
MELLES T.
MIZUNO M.
MOSKOWITZ H.R.
MOSKOWITZ H.R.
MOSKOWITZ H.R.
MOSLEY-MATCHETT J.D.
PAWLE J.S.
ROZIN P.
RYANS J.K.
SETHI S.P.
SHEPHERD R.
SHEPHERD R.
STAFLEU A.
STEENKAMP J.-B.
WITTINK D.R.
Publication venue
'Wiley'
Publication date
Field of study
No full text
Crossref
The Effect of the Perceived Lovemark Constructs of Travel Agency on Repurchase/Recommendation Intention and Consumer Support toward the Extension of Discounted Travel Products
Author
Chaudhuri A.
Chen C. F.
+42 more
Fombrun C. J.
Fornell C.
Gursoy D.
Gursoy D.
Ha J.
Han H.
Han H. S.
Han H. S.
Hess J.
Hui T. K.
Iwasaki Y.
Kang S. K.
Lee C. K.
Lee C. K.
Lee C. K.
Lee C. K.
Nunkoo R.
Nunkoo R.
Oliver R.
Pawle J.
Ryu K.
Severt D.
Steenkamp J.
Taylor S. A.
Um S.
권민택
김수인
김지선
김지희
김효진
박영배
양정임
윤설민
윤설민
윤설민
윤유식
이상민
이충기
이충기
이태희
이태희
장양례
Publication venue
'Korea Service Management Society'
Publication date
Field of study
No full text
Crossref
Markenliebe: Vom Wesen der intensivsten aller Markenbeziehungen
Author
Aaron C. Ahuvia
Andreas Bartels
+28 more
Andreas Bartels
Arthur Aron
Barbara A. Carroll
Catherine W. M. Yeung
Chi K. B. Yim
Christoph Burmann
Clyde Hendrick
Daan Knippenberg Van
Esch Franz-Rudolf
John A. Lee
John P. Meyer
John P. Meyer
John Pawle
John R. Rossiter
Kalpesh K. Desai
Kim Hye-Young
Louis L. Thurstone
Marco Stoll
Margaret S. Clark
Mary D. Salter Ainsworth
Matthew Thomson
Natalie J. Allen
Noel Albert
Robert J. Sternberg
Rohini Ahluwalia
Sharon E. Beatty
Susan Fournier
Thomas Vasek
Publication venue
'Springer Science and Business Media LLC'
Publication date
01/01/2010
Field of study
No full text
Crossref
Corporate blogs and internet marketing – Using consumer knowledge and emotion as strategic variables to develop consumer engagement
Author
A Parvatiyar
AM Muniz Jr
+43 more
AM Muniz Jr
BA Carroll
BA Nardi
CW Park
D Peppers
DA Aaker
DJ Aaker
DJ Aaker
DS Bortree
DW Drezner
G Lawson-Borders
G Urban
H Brembeck
J Hobby
J Kim
J Pawle
J-N Kapferer
JL Aaker
JW Schouten
KD Trammell
KJ Anselm
KL Keller
LF Pitt
LJ Gurak
M Thomson
MJ Hatch
N Sinha
Nidhi Sinha
P Warrington
PM Smudde
R Achrol
RL Oliver
S Bedbury
S Ratneshwar
SC Herring
T Kelleher
T Kelleher
TS Robertson
V Ahuja
V Ahuja
Vandana Ahuja
WJ McEwen
Y Medury
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
Two studies of consequences and actionable antecedents of brand love
Author
AC Ahuvia
AM Muñiz
+37 more
BA Carroll
BM Newman
C Fornell
CB Jarvis
CMY Chung
CW Park
D Gefen
E Hatfield
E Smit
F Kressman
H Evanschitzky
H Grunebaum
J Hulland
J Pawle
JH McAlexander
JM Cortina
JR Carstairs
JR Rossiter
K Roberts
KL Keller
Lars Bergkvist
M Bergami
M Thomson
MJ Sirgy
N Ellemers
R Algesheimer
RJ Sternberg
RM Baron
RP Bagozzi
RW Belk
S Fournier
S Sundaram
Tino Bech-Larsen
TJ Brown
WW Chin
WW Chin
Z Rubin
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
What Customers Want from a Cruise Vacation: Using Internet-Enabled Conjoint Analysis to Understand the Customer's Mind
Author
Bert Krieger
Bonifeld R. L.
+47 more
Carmichael B.
Celsi Richard L.
Chrzan K.
Chrzan K.
Claxton J. D.
Cosper R.
Curlo Eleonora
Dahan E.
Danaher P. J.
Darmon R. Y.
Dellaert B.
Ding S.
Dolliver Mark
Ewald J.
Fesenmaier D. R.
Green P. E.
Green P. E.
Greene J. N.
Howard Moskowitz
Hui E.
Klabbers M. D.
Law R. C.H.
Louviere J. J.
MacKenzie J.
Madhav N. S.
Marcus J.
Marshall D.
Martin J.
McCullough Lynette S.
McLauchlan W. G.
Melles T.
Meyer L.
Mitchell A.
Mizuno M.
Moskowitz H. R.
Moskowitz H. R.
Moskowitz H. R.
Moskowitz H. R.
Moskowitz H. R.
Moskowitz H. R.
Moskowitz H. R.
Pawle J S
Samuel Rabino
Stynes D. J.
The Wirthlin Report
Timmermans H. J.P
Wittink D. R.
Publication venue
'The Haworth Press'
Publication date
Field of study
No full text
Crossref
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