4 research outputs found
Social Media Resources as Strategic Determinants of Social Media Marketing Effectiveness
- Author
- A C Cooper
- A Culotta
- A Lipsman
- A R Saboo
- Andrr Marchand
- B D Weinberg
- B W Wirtz
- C Ashley
- C Fornell
- C J Beukeboom
- C Lamberton
- C Moorman
- C Wu
- D Herhausen
- D J Teece
- D J Teece
- D L Roberts
- D W Gerbing
- D W Vorhies
- E C Malthouse
- F J Acedo
- G A Churchill
- G H Van Bruggen
- G P Huber
- G Ramani
- G T M Hult
- G Walsh
- G Y Nenkov
- H Gatignon
- J A Gruman
- J B Barney
- J B Barney
- J F Hair
- J F Hair
- J Howard
- J M Andzulis
- J Macnamara
- J Peng
- J S Armstrong
- J.-Y Lee
- Jan Flemming
- K A Quesenberry
- K Hewett
- K J Trainor
- K J Trainor
- K M Eisenhardt
- K Peters
- L De Vries
- L De Vries
- L Hu
- L Ma
- L V Ngo
- M A Luoma
- M A Peteraf
- M A Stelzner
- M Rodr�guez-Entrena
- M Stone
- N A Morgan
- N Hansen
- O Mintz
- P Chintagunta
- P Courrieu
- P D Bliese
- R Batra
- R F Hurley
- R M Grant
- S A Spiller
- S Gensler
- S Hudson
- S Olenski
- S Srinivasan
- Statista
- Statista
- T H Davenport
- T Hennig-Thurau
- T Hennig-Thurau
- Thorsten Hennig-Thurau
- V Ambrosini
- X Luo
- X Zhao
- Yougov
- Z Wang
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2018
- Field of study
Appeals to the Hispanic demographic: Targeting through Facebook autoplay videos by the Clinton campaign during the 2015/2016 presidential primaries
- Author
- Andzulis J. M.
- Bayraktutan G.
- Bivens R.
- Connaughton S. L.
- Davalos S.
- Edward Elder
- Filimonov K.
- Fiscella K.
- Germany J. B.
- Giglietto F.
- Harfoush R.
- Harmer E.
- Issenberg S.
- Jackson N.
- Johnson D. W.
- Johnson T.
- Justin B. Phillips
- Knuckey J.
- Lee R.
- Lees-Marshment J.
- Lees-Marshment J.
- Lieber P. S.
- Lilleker D. G.
- Liu W.
- Lopez M. H.
- Marland A.
- McGough S.
- Oberfield Z. W.
- Paivio A.
- Pearsons A.
- Ridout T. N.
- Sabate F.
- Sanson A.
- Small T.
- Smith R. J.
- Spiller L.
- Subervi-Velez F.
- Turcotte A.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
A Comprehensive Analysis on the Adoption of Mobile Technology by Using Big Data-Based Social Media Marketing in SME Retailers in Jordan
- Author
- A A Awajan
- A Alkhoms
- A J Onwuegbuzie
- A M Kaplan
- A Persaud
- A R Odongo
- A Razzaq
- A Vlachvei
- A-D &
- Abdallah Al Tawara
- Aj &
- Al Omoush
- Al-Weshah
- Alexandros Papageorgiou
- B J Calder
- Bkpd Balakrishnan
- C A Aydemir
- C Gibbs
- C Hurley
- C Pradiptarini
- Cvijikj
- D &
- D A Smedescu
- D Leung
- D M Boyd
- D M Boyd
- D M Gilfoil
- D M Wanyoike
- D Petrovi?
- D W Mcdonald
- Dennis L Duffy
- Devendra Sloni
- E &
- E C Malthouse
- E Constantinides
- E Constantinides
- E Qualman
- E Turban
- Erdo?mu?
- Ergun Gide
- Ewt Ngai
- G A Al-Weshah
- G A Jarad
- G Al-Weshah
- G Swamynathan
- G Venkatesh
- Gulbahar
- H Alfahl
- H Bojinov
- H Kaerkkaeinen
- H Kietzmann
- H M Taiminen
- H Paquette
- H S Bhosale
- H Yaseen
- Hri Radwan
- I &
- I &
- I O&apos
- I Pentina
- J &
- J &
- J A Mohammed
- J Blackwell
- J Dimicco
- J E Coleman
- J Ghannam
- J J Zhao
- J K Sinclaire
- J M Andzulis
- J M Dimicco
- Jarrod Trevathan
- K Ala-Mutka
- K Antlov�
- K Chanthinok
- K Peters
- K Withers
- Kaplan
- Kaplan
- Kristopher Hermkens
- L &
- L Humphreys
- M &
- M &
- M A Stelzner
- M A Stelzner
- M Al-Fawner
- M I Dahnil
- M K Al-Nawayseh
- M Laroche
- M Laroche
- Marc A Smith
- Mbiadjo
- Mict Jordan
- Mtpmb Tiago
- N Michaelidou
- N-T Siamagka
- Nina Michaelidou
- P Blackshaw
- P Blackshaw
- P Domingos
- R Bhattacharjee
- R Guesalaga
- R J Schultz
- R Macgregor
- R Stockdale
- R Str�m
- Rana Dababneh
- S A Al-Hudhaif
- S Ainin
- S Allahawiah
- S Coleman
- S F Syed-Ahmad
- S Gilaninia
- S Hays
- S Neti
- S Shojaee
- Sap
- Sarosa
- Sas Institute
- Sf &
- Sf &
- T Lip-Sam
- T Mazzarol
- T O&apos
- T O&apos
- V Bajpai
- Van Looy
- V�squez
- W &
- W G Marzouk
- W G Zikmund
- W T Kritzinger
- Wikipedia Contributors
- Wyc Wang
- Y Labour
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2016
- Field of study
Social Selling: A Comparison of Social Media Usage Across Process Stage, Markets, and Sales Job Functions
- Author
- Amyx Douglas
- Andzulis James
- Avlonitis George J.
- Barnes Nora Ganim
- Barwise Patrick
- Bhardwaj Pradeep
- Cannon Joseph P.
- Chakravorti Bhaskar
- Christopher D. Hopkins
- Cooke Mike
- Cox Joshua L.
- Darby Andrew
- Dubinsky Alan J.
- Edelman David C.
- Ellonen Hanna-Kaisa
- Fillicaro Barbara
- Foster Mary K.
- Fu Frank Q.
- Glynn Mangold W.
- Greenberg Paul
- Harris Lisa
- Harrison-Walker L.
- Huang Chun-Yao
- Huang Chunneng
- Hunt Kristin Gunderson
- Hunter Gary K.
- Jesse N. Moore
- Jun Soung-Yul
- Kaplan Andreas M.
- Kaplan Andreas M.
- Kennedy Deanna M.
- Linda Ferrell
- Linda Ferrell
- Marshall Greg W.
- Mary Anne Raymond
- Moncrief William
- Moran Edward
- Nov Oded
- O’Connell Andrew
- Reinartz Werner
- Robert Dwyer F.
- Scott Armstrong J.
- Singh Tanuja
- Spenner Patrick
- Woodcock Neil
- Yoon Kanghyun
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study