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1 research outputs found
Zur Auswirkung des Signalling-Prinzips auf die Gestaltung der Fernsehwerbung im Rahmen der massenmedialen Absatzwerbung eines Konsumgüterherstellers
Author
Akshay R Rao
Amna Kirmani
+57 more
Amna Kirmani
Andrea Arnoldt
Andrea Decker
Annette Hüser
Benjamin Klein
Carl Shapiro
Detlef AufderHeide
Elisabeth Tolle
Erwin Dichtl
George A Akerlof
George Stigler
Gerard J Tellis
Gerard J. Tellis
Hans Mühlbacher
Heiner Spieker
Heinz Hauser
Heribert Gierl
Hermann Diller
Hermann Simon
Jack Hirshleifer
Joseph Stiglitz
Jürgen Ringbeck
Kenneth J Arrow
Klaus Brockhoff
Klaus Moser
Klaus P. Kaas
Klaus P. Kaas
Klaus P. Kaas
Klaus P. Kaas
Klaus P. Kaas
Klaus Spremann
Klaus Spremann
Marc Fischer
Marcus Schölling
Matthias Bode
Michael Hopf
Michael R Darby
Michael Rothschild
Michael Spence
Michael Spence
Paul Milgrom
Paul S Richardson
Petra Heinlein
Phillip Nelson
Phillip Nelson
Phillip Nelson
Rolf Weiber
Rolf Weiber
Rolf Weiber
Rudolf Richter
Stefan Müller
Thomas Ungern-Sternberg v.
Ursula Weisenfeld-Schenk
Valarie Zeithaml
Werner Kroeber-Riel
Werner Kroeber-Riel
William Boulding
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
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