- Publication venue
- 'Brill'
- Publication date
- 01/01/1952
- Field of study
- Publication venue
- 'Brill'
- Publication date
- 01/01/1954
- Field of study
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study