214 research outputs found
Marketing (as) Rhetoric: paradigms, provocations, and perspectives
Get PDFIn this collection of short, invited essays on the topic of marketing (as) rhetoric we deal with a variety of issues that demonstrate the centrality of rhetoric and rhetorical considerations to the pursuit of marketing scholarship, research and practice. Stephen Brown examines the enduring rhetorical power of the 4Ps; Chris Hackley argues for the critical power of rhetorical orientations in marketing scholarship but cautions us on the need to work harder in conceptually connecting rhetorical theory and modern marketing frameworks; Shelby Hunt explains how rhetorical processes are incorporated in his inductive realist model of theory generation, using one of his most successful publications as an illustration; Charles Marsh demonstrates what Isocrates’ broad rhetorical project has to teach us about the importance of reputation cultivation in modern marketing; Nicholas O’Shaughnessy uses an analysis of Trump’s discourse to argue that political marketing as it is currently conceived is ill-equipped to engage effectively with the rhetorical force of Trump’s ‘unmarketing’; Barbara Phillips uses Vygotsky’s work on imagination to investigate the important of pleasure and play in advertising rhetoric; and finally, David Tonks, who in many ways started it all, reiterates the need for marketers to recognise the strength of the relationship between marketing and persuasion
Isokratous logoi hepta kai epistolai. [electronic resource] : = Isocratis orationes septem et epistol. Codicibus Mss. nonnullis, Et impressis melioris notae Exemplaribus collatis, varias lectiones subjecit: versionem novam, notasque ex Hieronymo Wolfio potissimum desumptas adjunxit, Gul. Battie Coll. Regal. Cantab. Socius.
No full textThe first five words of the title are transliterated from the Greek.The Greek text with the Latin translation beneath.Electronic reproduction.English Short Title Catalog,Reproduction of original from British Library
A perfite looking glasse for all estates most excellently and eloquently set forth by the famous and learned oratour Isocrates, as contained in three orations of morall instructions, written by the authour himselfe at the first in the Greeke tongue, of late yeeres translated into Lataine by that learned clearke Hieronimus Wolfius. And nowe Englished to the behalfe of the reader, with sundrie examples and pithy sentences both of princes and philosophers gathered and collected out of diuers writers, coted in the margent approbating the authors intent, no lesse delectable then profitable.
No full textIsocratis Evagoras Et Periclis Epitaphios In Vsvm Praelectionvm
No full textVorlageform des Erscheinungsvermerks: Lipsiae Ex Officina Langenhemia. 1767.Text griech., Titelbl. lateinisc
Der Teutsch-redende Isocrates, Das ist: Poetische Übersezzung der vortrefflichen Vermahnungs-Rede des hochberühmten Atheniensischen Redners Isocratis An Den Jungen Demonicum
No full text
... Isocratis Orationes duae, areopagitica et panegyrica : in usum studiosorum separatim excusa
No full textISOCRA||TIS ATHENIENSIS ORATORIS || AC PHILOSOPHI GRAVISSIMA || ORATIO, DE BELLO FVGIEN=||DO, ET PACE SERVANDA, AD || POPVLVM ATHENIENSEM, PE=||TRO MOSELLANO PROTEGEN||SE INTERPRETE.||
No full textIsokratous hapanta = : Isocratis scripta : quae quidem nunc extant, omnia, Graecolatina, postremo recognita
No full textHieronymo Wolfio Oetingensi interprete ; cum rerum & verborum accurato indiceText in Griechisch und LateinMit Druckermarke Oporins (Arion
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