Relationship of the Celebrity Endorsement in the T.V Advertisements and Buying Behavior of Youth

The usage of star validation has grown to be a good ever-present characteristic throughout current advertising and marketing. Celebs just like film famous actors, TV set personalities, and renowned players usually are widely used throughout TV set advertising to help have an effect on consumer manufacturer choice behavior. Companies attempt to set up a URL concerning their particular brands along with an appealing photograph or maybe life-style of the star. Such as other regions on the globe, star endorsements are becoming the common strategy of promotion throughout Pakistan. This specific review experimented with examining the perceptions connected with youngsters in the direction of the usage of celebrities throughout advertising throughout Pakistan to have a good understanding about it is useful. Information can be proposed to get gathered by way of a customer survey of 500 youngsters residing in Multan. It'll show off, which how star validation has the likely of being recognized and loved by the viewers and have an effect on the buy selection? The particular buy selection may be observed to get inspired through some other elements just like top quality and price tag on the product or service and this can be additionally contemplating with the review

Effectiveness of Vitamin D in Prevention of Dengue Haemorrhagic Fever and Dengue Shock Syndrome

Background: To compare the risk and severity of development of Dengue Hemorrhagic Fever (DHF) and Dengue Shock Syndrome(DSS) in patients receiving Vitamin D supplement compared to those not receiving it.Methods: Diagnosed patients of DF (n=124) were enrolled in this comparative study. Patients were randomized into two groups having 62 participants in each group. Group A received single dose of 200,000 IU Vitamin D and Group B received no intervention. Both groups were followed for development of DHF or DSS. Chi square was applied to compare the groups.Results: One patient (1.6%) in Group A developed DHF. Seventeen (27%) patients in Group B progressed to DHF. The relationship between Vitamin D and progression to DHF was significant, X2 (2, N=170) =16.43, p= 0.000). The calculated relative risk was 0.0588 (95% confidence interval, .0081 to .4285; p for trend = 0.0588).Conclusion: Vitamin D decreases the risk of DHF and may have a role in management of dengue fever

Outcomes of Induction of Labor versus Expectant Management in Women with Premature Rupture of Membrane

Objective: To assess outcomes of induction of labor versus expectant management in pregnant women suffering from preterm rupture of membrane. Study Design: Randomized controlled trial. Place and duration: It was held in Gynecology Department Bahawal Victoria Hospital, Bahwalpur  from 12 December 2017 to 25 May 2018. Methodology: 80 women were enrolled in this clinical trial and they were categorized into two groups IOL and EM randomly. Women with single or twice pregnancy having PROM at > 37 weeks gestation, they were eligible for this study. PROM was clinically examined and confirmed with Ferning and positive litmus tests. Digital vaginal examination was avoided. Women with abnormal cardiotocogram, major fetal anomalies, severe preeclampsia, sign of intrauterine infection, monochorionic multiple pregnancies, meconium stained amniotic fluid and HELLP syndrome was excluded from this clinical study. All the pregnant women who met these criteria of this study were randomly assigned to EM group and IOL group with lottery method.Computer software SPSS version 23 was used for entering and analyzing data. Frequencies and percentage was calculated for maternal and neonatal variables like mode of delivery, Chorioamnionitis, maternal and neonatal sepsis, Pneumonia, HELLP syndrome, Apgar score, Meningitis, Convulsion, Neonatal temperature, Neonatal ICU admission and RDS. Standard deviation and mean were used to describe the maternal length of hospital stay (days), Neonatal birth weight (g) and neonatal length of ICU stay (days). Student t test and Chi square test were used to find frequency, percentage, SD and mean respectively. P value < 0.05 was considered to be significant.Result: Rates of neonatal and maternal infection were insignificant in both study groups. The neonatal infection rate was 7.5 % for both IOL and EM group, while maternal infection rate was 7.5 % in IOL group, 10 percent for the EM group, and 2.7 % in the EM (prostaglandin) group. The rates of C-section were insignificant. Rates of clinical chorioamnionitis were significant in both study groups. Clinical chorioamnionitis was less likely to be developed in the women of the IOL group than in women of EM group (7.5 % vs. 12.5 %, P_0.04), as was pneumonia (zero vs. 10 %, P-0.040). Length of hospital stay was significant in IOL and EM group (7.57±1.15 vs. 6.85±1.13, P- 0.004), as neonatal ICU admission was (12.5 % vs. 7.5 %, P- 0.04). Similarly, meningitis was (zero vs. 5 % and P- 0.030), as was convulsion (zero in IOL vs. 1.5 % in EM, P- 0.040).Conclusion: It has been concluded that management of induction of labor (IOL) is very suitable for all pregnant women suffering from preterm rupture of membrane (PROM) than expectant management (EM) because it decreases maternal as well as fetal complications. Keywords: Expectant management (EM), Induction of labor (IOL), premature rupture of membrane (PROM)

Antimicrobial and Antioxidant Activity of Honey

Honey a super saturated concentrated solution with complex constituents has been used as therapeutic agent since ancient times. Natural products have been used as a substitute for various conventional treatments and drug discoveries. They have properties of honey including antioxidant, antibacterial, and anti-inflammatory, anti-cancerous. The advent of antibiotics in Modern Western Medicine has made the use of honey in the treatment of infectious diseases abandoned wound healing. Hence, this review exposes why honey remains the best antibiotic and its potency as an antioxidant, antibacterial, and anti-inflammatory. Honey possesses some vital components such as Methylgyloxal, Bee defensin-1, Hydrogen peroxide, osmotic effect and phenolic compounds. Honey also possesses properties that inhibit the formation of bio films. These made honey more powerful because it prevents the formation of antibiotic-resistant bacteria while conventional antibiotic fail because they only target the essential growth processes of bacteria and this allows bacteria to build up resistance over time