WHAT ARE ROMANIA’S CHANCES OF BECOMING A KNOWLEDGE-BASED ECONOMY?

The aim of this paper is to provide an overview of the Lisbon Strategy, theproposal which set the action framework intended to transform the EU into the mostdynamic and competitive knowledge-based economy in the world capable of sustainableeconomic growth with more and better jobs and greater social cohesion, and respect for theenvironment by 2010 . We will also discuss the activities of the European Research Area(ERA), focusing in particular on the way in which our country may become a competitive partof this process.knowledge-based economy, Lisbon Strategy, Romania.

THE SYSTEMIC APPROACH TO NATIONAL INNOVATION SYSTEMS IN A KNOWLEDGE-BASED ECONOMY

The aim of this paper is to present the concept of National InnovationSystems, their history and role in the understanding of a systemic approach to research,development and innovation at national and global level. We will present a briefintroduction to the main operational concepts and the history of the concept, from itsbeginnings to the present times.National Innovation Systems, knowledge-based economy;

THE PARADIGM OF THE MANAGERIAL POSITION

The aim of the present article is to introduce us into the complexity of themanagerial activity and of the managerial position. Since the interest of any organisation isto achieve efficient management, this objective would be impossible to meet without a highly-qualified manager and without a highly-trained personnel. The authors approached thissubject from the perspective of what a quality manager is supposed to do and how he canbecome a really successful manager. We will discuss the main qualities of a successfulmanager. To this end we have explained the qualities of a successful manager as well as thedifferent ways which enable the stimulation and achievement of performance insideorganizations.manager, performance, character, confidence, competence

Innovation Management in the Globalized Digital Society

AbstractInnovation is by far the trendiest management issue nowadays and the rhetoric of innovation has reached every sector of the economy and society, as well. Increasing competitiveness implies economic change through the introduction of new technologies and new methods of production, as well as, the development of new skills. Innovation is the core of this process. Innovation management is focused on the systematic processes that organizations use to develop new and improved products, services and business processes. It involves development of creative ideas within the organization and the networked environment. Focusing on the management of innovation implies also the management of talents among the employees. The knowledge captured in new technologies and processes has led to growth and competitiveness. Developing knowledge-based society requires adequate levels of investment in research, development, education, as well as creating a favorable environment for innovation. Reengineering in terms of innovation has helped many companies to improve their productivity and consequently to grow in competitiveness. Hereby we discuss the management of innovation in the circumstances of market globalization, digital revolution, and dynamic development of technology, products and services. Management of innovation is a complex task of leadership that aims at a systemic process of change throughout strategic and operational approaches. In this paper we discuss a model of innovation management based on the analysis of the driving forces of change and a framework in which domain and problem definition play an important role. The paper presents also the National Innovation Systems with a special view of Romania's position within the European Union in terms of innovation

ON THE ROLE OF BENCHMARKING IN THE HIGHER EDUCATION QUALITY ASSESSMENT

Increasing competition, demands for accountability, and higher volumes ofavailable information are changing the methods of how institutions of higher educationoperate in nowadays. For higher education to enact substantial and sustainable changesin efficiency and productivity a new way of thinking or paradigm that builds efficiencyand a desire for continual learning must be integrated into institutional structures. Toolsare also being developed that measure or benchmark the progress and success of theseefforts. Among the improvement strategies and techniques, benchmarking has emerged asa useful, easily understood, and effective tool for staying competitive. This is why thepresent article aims to emphasize the importance of benchmarking in the highereducation quality assessment.benchmarking, higher education, quality, management

BLOG MARKETING – A RELEVENT INSTRUMENT OF THE MARKETING POLICY

The number of internet users is continuously expanding, and the number of people with apersonal blog is rising in a vertiginous rate from one year to the next. In this context, the BlogMarketing is starting to play an important part within the marketing strategies ofcompanies/organizations/persons. Different aspects of the personal blog are becoming definingelements of the image we are trying to project in the blogosphere. Promotion through the WorldWide Web and advertising through the blog are becoming essential elements of the development andattraction of the potential clients’ interest for products and services offers by a firm, by a non-profitorganization or by a person.blog, marketing, promotion, advertising

THE ROLE OF THE DETERMINANT FACTORS WHICH ACTS ON ROMANIAN COMPANIES PRODUCTIVITY GROWTH - CO-FINANCED PROJECT

As regards the case study selected have been implemented numerous energy efficiency measures, innovative technologies, improvements and important modernization of the technological processes. The company development and its revenues depends on a major investment, which proves the decisive role had by POS CCE in the financial support on medium and long term development activities. Projects’ objectives were compliant with the program and its successful implementation within the analyzed company and will play an important role for the community, as well as for local and national economy. During the writing and project implementation have occurred both predisposing and perturbing factors, project’s objectives and indicators set through projects can only be achieved through best practices and an efficient bilateral communication between the beneficiary (now under review) and the authorities

BLIS-brain Lateralisation Information System for Personalised Education Programmes Offered to Students of Engineering

AbstractIn this paper we present an automated analysis system called BLIS- Brain Lateralisation Information System that we applied to students attending Computer Science, Environmental Engineering, Applied Electronics specialities. The Information System that we have designed helps us to analyse the creative potential of our engineering students and their type of thinking. From an educational perspective, we aim at identifying ways in which creative thinking and problem solving techniques can be implemented in existing courses of the engineering curricula, further on to the achievement of personalised Education Programmes for students attending courses in the fields of Engineering