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5 research outputs found

Business, government, and the science of human settlements

Author: Khera Inder P.
Publication venue
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Field of study

Research Papers in Economics

U.S. consumer attitudes and home-heating conservation behavior: A multiattribute longitudinal model

Author: Karns David A.
Khera Inder P.
Publication venue
Publication date
Field of study

Research Papers in Economics

Cognitive dissonance among innovators

Author: B.C. Straits
D. Ehrlich
E. Katz
E.M. Rogers
E.M. Rogers
E.M. Rogers
I.P. Khera
Inder P. Khera
J. B. Cohen
J. Mills
J.F. Engel
J.F. Engel
J.O. Summers
J.S. Adams
James D. Benson
L. Festinger
R.J. Holloway
R.R. Andrus
R.S. Robertson
Robert J. Connole
S. Oshikawa
S.D. Hunt
T.S. Robertson
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Students in marketing research: Surrogates vs. role-players

Author: Ben M. Enis
Bernard Alpert
Del I. Hawkins
Duane P. Schultz
F. Kelly Shuptrine
Fred W. Morgan
Inder P. Khera
Jagdish N. Sheth
Kenneth J. Roering
Quinn McNemar
Reginald G. Smart
Steven E. Permut
Theodore Clevenger
William H. Cunningham
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

The use of students as experimental subjects in marketing research

Author: Ben M. Enis
Bernard Alpert
C.P. Rao
Carl I. Hovland
Donald E. Vinson
Donald T. Campbell
E. Brunswick
E. Spranger
G.H. Smith
G.W. Allport
G.W. England
H.A. Murray
Inder P. Khera
J. N. Sheth
J.E. Scott
Keith K. Cox
Kenneth P. Uhl
M. Venkatesan
Martin T. Orne
Milton J. Rokeach
R. Rosenthal
R.M. Williams
Ronald A. Fisher
S.W. Bither
Seymour Banks
Theodore Clevenger
William H. Cunningham
William J. Lundstrom
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

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