INFLUENCE OF PRODUCT INNOVATION, PRODUCT QUALITY, PRICE AND PROMOTION ON BRAND AWARENESS PT. WULING KUMALA TOMOHON

Currently newcomer car products are not only colored with brands from Japan, Korea, Germany or America. Now the Chinese state is releasing car products that cannot be underestimated by its competitors. The Wuling brand car, which was present in Indonesia for the first time in 2015, only took 3 years to become one of the 10 best-selling car brands in Indonesia according to GAKAINDO data. In 2017 Wuling dealers were present in Manado city and in 2018 Wuling dealers opened a branch in Tomohon city for market penetration in North Sulawesi Province. As a newcomer car, Brand Awareness must be able to appear in every product owned by a Wuling brand car. So that people can easily recognize and identify each product that is produced by the Wuling brand. This study discusses the effect of product innovation, product quality, price and promotion on Brand Awareness of PT. Wuling Kumala Tomohon, where there are still consumers who cannot distinguish Wuling car brands from other car brands and know about Wuling car brands. The purpose of this research is to see how product innovation, product quality, price and promotion affect Brand Awareness. The analytical method used was validity, reliability, classical assumptions and multiple regression using the SPSS Version 25 application. The results showed that partially each variable of product innovation, product quality, price and promotion had a positive and significant effect on the Wuling brand PT. Kumala Tomohon. Likewise simultaneously product innovation, product quality, prices and promotions have a positive and significant effect on the Brand Awareness of PT. Wuling Kumala Tomoho

INFLUENCE OF PRODUCT INNOVATION, PRODUCT QUALITY, PRICE AND PROMOTION ON BRAND AWARENESS PT. WULING KUMALA TOMOHON

Currently newcomer car products are not only colored with brands from Japan, Korea, Germany or America. Now the Chinese state is releasing car products that cannot be underestimated by its competitors. The Wuling brand car, which was present in Indonesia for the first time in 2015, only took 3 years to become one of the 10 best-selling car brands in Indonesia according to GAKAINDO data. In 2017 Wuling dealers were present in Manado city and in 2018 Wuling dealers opened a branch in Tomohon city for market penetration in North Sulawesi Province. As a newcomer car, Brand Awareness must be able to appear in every product owned by a Wuling brand car. So that people can easily recognize and identify each product that is produced by the Wuling brand. This study discusses the effect of product innovation, product quality, price and promotion on Brand Awareness of PT. Wuling Kumala Tomohon, where there are still consumers who cannot distinguish Wuling car brands from other car brands and know about Wuling car brands. The purpose of this research is to see how product innovation, product quality, price and promotion affect Brand Awareness. The analytical method used was validity, reliability, classical assumptions and multiple regression using the SPSS Version 25 application. The results showed that partially each variable of product innovation, product quality, price and promotion had a positive and significant effect on the Wuling brand PT. Kumala Tomohon. Likewise simultaneously product innovation, product quality, prices and promotions have a positive and significant effect on the Brand Awareness of PT. Wuling Kumala Tomoho

THE INFLUENCE OF ORGANIZATIONAL CULTURE, WORK COMMITMENT AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE (CASE STUDY OF PT. BANK RAKYAT INDONESIA TBK OFFICE OF THE SARAPUNG MANADO BRANCH)

This study aims to see the influence of Organizational Culture, Work Commitment and Job Satisfaction on Employee Performance. This analysis uses independent variables, namely Organizational Culture, Work Commitment and Job Satisfaction. The dependent variable is Performance. The sample of this research is the employees of Bank BRI, Sarapung Branch, Manado, North Sulawesi. Sampling was done by saturated sample method. Data collection was carried out by distributing questionnaires directly to 60 employees. The statistical method uses multiple linear regression analysis, with the T test and F test. The results of this study indicate that the influence of organizational culture partially has a positive and significant effect on employee performance, work commitment partially has a positive and significant effect on employee performance, Job satisfaction partially has a positive and significant effect on employee performance. Organizational Culture, Work Commitment and Job Satisfaction simultaneously have a positive and significant effect on Employee Performance

THE INFLUENCE OF ORGANIZATIONAL CULTURE, WORK COMMITMENT AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE (CASE STUDY OF PT. BANK RAKYAT INDONESIA TBK OFFICE OF THE SARAPUNG MANADO BRANCH)

This study aims to see the influence of Organizational Culture, Work Commitment and Job Satisfaction on Employee Performance. This analysis uses independent variables, namely Organizational Culture, Work Commitment and Job Satisfaction. The dependent variable is Performance. The sample of this research is the employees of Bank BRI, Sarapung Branch, Manado, North Sulawesi. Sampling was done by saturated sample method. Data collection was carried out by distributing questionnaires directly to 60 employees. The statistical method uses multiple linear regression analysis, with the T test and F test. The results of this study indicate that the influence of organizational culture partially has a positive and significant effect on employee performance, work commitment partially has a positive and significant effect on employee performance, Job satisfaction partially has a positive and significant effect on employee performance. Organizational Culture, Work Commitment and Job Satisfaction simultaneously have a positive and significant effect on Employee Performance

The Impact of E-Commerce on Marketing Performance with Innovation Ability as a Mediation Variable in the Tourism Industry in Minahasa District North Sulawesi Province of Indonesia

The purpose of this study is to analyze the impact of e-commerce on the marketing performance of the tourism industry by considering the ability to innovate as a mediating variable. This research is a quantitative research with a survey method, where the primary data used was obtained through online questionnaires. All variable items are investigated on a 5-point scale to determine the relationship between the variables proposed in the framework. The sample for this research was the Tourism Industry Consumers and 100 people were randomly selected. The results of this study indicate that e-commerce has no effect on marketing performance, e-commerce has a significant positive effect on innovation ability, innovation ability has a significant positive effect on marketing performance, and e-commerce is mediated by innovation ability which has a significant positive effect on marketing performance. This research concludes that tourism industry actors must continue to increase their ability to innovate for consumer needs, while still utilizing digital platforms to market their products. This can be done as a marketing effort to approach customers effectively and efficiently in order to maintain a business existence in a highly competitive environment

The Impact of E-Commerce on Marketing Performance with Innovation Ability as a Mediation Variable in the Tourism Industry in Minahasa District North Sulawesi Province of Indonesia

The purpose of this study is to analyze the impact of e-commerce on the marketing performance of the tourism industry by considering the ability to innovate as a mediating variable. This research is a quantitative research with a survey method, where the primary data used was obtained through online questionnaires. All variable items are investigated on a 5-point scale to determine the relationship between the variables proposed in the framework. The sample for this research was the Tourism Industry Consumers and 100 people were randomly selected. The results of this study indicate that e-commerce has no effect on marketing performance, e-commerce has a significant positive effect on innovation ability, innovation ability has a significant positive effect on marketing performance, and e-commerce is mediated by innovation ability which has a significant positive effect on marketing performance. This research concludes that tourism industry actors must continue to increase their ability to innovate for consumer needs, while still utilizing digital platforms to market their products. This can be done as a marketing effort to approach customers effectively and efficiently in order to maintain a business existence in a highly competitive environment

Analysis of Influence Factors Decision to Purchase of Msme Products in Tomohon City

Along with the dynamics of consumers who are always trying to find products that can answer their needs and desires, it is very important for marketers to know what factors have a positive influence on consumer purchasing decisions, especially in an increasingly competitive business environment. This also applies to MSME product marketers. This study aims to determine the influence of customer orientation factors, price factors, location factors, and ease of access factors on purchasing decisions for MSME products in Tomohon City. This research uses associative method. The research instrument uses a Likert scale with an analytical technique, namely factor analysis. The research was conducted on 75 respondents as a sample using accidental sampling technique.The results showed that there were four factors with an eigen value above 1.00 and a cumulative variance value of 69.86. This cumulative variance value means that the four factors are able to explain the considerable variability of the data (above 50%). Customer orientation factors are factors that influence consumer purchasing decisions. Customer Orientation has an eigen value of 3.33 and a variance percentage of 22.61%. The price factor is a factor that influences consumer purchasing decisions. Price has an eigen value of 3.11 with a variance percentage of 20.75%. Place factor is a factor that influences consumer purchasing decisions. Place has an eigen value of 2.76 with a variance percentage of 18.40%. The ease of access factor is a factor that influences consumer purchasing decisions. Ease of access has an eigen value of 1.28 with a variance percentage of 8.55%. Thus the consumer orientation factor,hgod, tfour, and Kease of accesseffect on purchasing decisions kconsumers of MSME products in Tomohon City