The Effect of Product Promotion Strategy and Service Quality on Customer Satisfaction with Social Media as an Intervening Variable for Bank Syariah Indonesia Customers at UIN K.H. Abdurrahman Wahid Pekalongan

The position of humans as social beings in meeting their needs cannot be produced by the individual himself. Therefore he needs to work together and needs help with others, one of which is an Islamic Financial Institution. As a result, Islamic Financial Institutions here have an important role in today's modern economy and to assist people in meeting their needs. Along with changing patterns of competition, a company requires an assessment of the elements that can affect its competitive ability to achieve the goals implemented, including Indonesian Sharia Banks that are included in the scope of Islamic Financial Institutions. This type of research is field research with a quantitative research approach. The population in this study are BSI customers who are domiciled in the former Pekalongan Residency area. While the sampling was carried out according to the Lemeshow formula with a total sample of 200 respondents. Sources of data in this study are primary data and secondary data. Data collection method used is the distribution of questionnaires. And the method of analysis used is through Path Analysis, where the Social Media variable is positioned as an intervening variable. Based on the research results, two path test equations were obtained. The result of testing these two equations is that there is an influence on the two independent variables used, namely the Product Promotion Strategy and Service Quality variables on Customer Satisfaction, either directly or indirectly through the Social Media variable. Keywords: Product Promotion Strategy, Service Quality, Customer Satisfaction, Social Media

Latihan Dasar Kepemimpinan untuk Penguatan Jiwa Kepemimpinan pada Ikatan Pelajar Muhammadiyah

This community service activity aims to provide leadership provisions for organizational members, as well as provide education about the role of each member for the progress of the organization. The target of this activity is the leadership and members of the Muhammadiyah Student Association (IPM) Twigs of SMK Muhammadiyah 1 Pemalang with a total of about 50 participants. The implementation of this activity uses a training approach that combines education, as well as interactive discussions. The results of this activity help strengthen the leadership spirit of the leaders and members of the IPM organization so that they are able to hold firm the mandate in the organization and be able to carry out duties and responsibilities according to their respective roles