5 research outputs found

    The afterlife of colonial radio in Christian missionary broadcasting of the Philippines

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    The article explores Christian missionary radio broadcasting as part of a wider sonic colonization of the Philippines under US colonial rule. Specifically, I explore how some post-Second World War faith-based broadcasters shaped the listening practices of Filipino audiences through programming tactics such as blocktiming. Furthermore, I consider how missionary broadcasters cultivated direct relationships with listeners through the imagined ā€˜shared experiencesā€™ of aural space. As a case study, I explore the activities of the US-based Far East Broadcasting Company (FEBC), which began its operations in the Philippines in 1948. Since then, the organization has used the country as a hub for its expanding domestic and international radio network, which now includes broadcasts to South East Asia, China and other parts of the world. In addition to exploring how FEBCā€™s localized approach to programming has cultivated specific listening audiences, I explore how programmes have been received by listeners in the Philippines, many of whom continue to tune in via terrestrial radio
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