REVISITING THE IMPACT OF INFOTAINMENT AND IRRITATION ON MOBILE TEXT ADVERTISEMENT PURCHASE INTENTION

The purpose for this study is to analyze reinvesting the impact of infotainment and irritation on mobile text purchase intention the impact of mobile text (SMS) advertisement purchase intention in Hyderabad, Pakistan. They were considered to generate variables which had impact on for purchase intention through mobile text (SMS) advertisement including Infotainment and Irritation. This study surveyed 200major cities of Sindh, Hyderabad and Karachi. Data was collected through convenience sampling; structured questionnaire survey was use as a tool to collect the data from respondents and five point likert scale used as measurement scale. Reliability test and Multivariable linear regression was used for the calculation of the data and the following outcomes were formed. The result of this study shows that Infotainment has positive and significant impact on mobile text (SMS) advertisement purchase intention. However, Irritation has negative and significant impact on mobile text (SMS) advertisement purchase intention. Based on these findings it is highly suggested that marketers should avoid the repetitive SMS via mobile because customer get irritation and avoid buying goods and services for related brand

Mediating role of Environmental Education for Sustainable Supply chain Performance: Empirical Evidence from Chemical Companies of Pakistan

Previous studies have been conducted in developed countries, and only a few are conducted in developing countries. Furthermore, a contribution of this is that the mediating role of environmental education is considered in the present study. This study aimed to identify the mediating role of environmental education between internal environmental management, supplier selection, and green packaging on sustainable supply chain performance in Pakistan. A total of 250 chemical companies filled out the questionnaire. The findings of this study revealed a partial mediation effect of environmental education for internal environmental management, supplier selection, and green packaging in sustainable supply chain performance in Pakistan. However, the supplier selection results are more critical compared to internal environment management and green packaging due to the higher beta value. This study proposed a pivotal variable to achieve a sustainable supply chain in developing countries such as Pakistan.JEL Classification: Q01, Q51, Q54, Q56How to Cite:Junejo, I., Qureshi, F., & Khan, M. A. (2023). Mediating role of Environmental Education for Sustainable Supply Chain Performance: Empirical Evidence from Chemical Companies of Pakistan. Etikonomi, 22(1), 131–142. https://doi.org/10.15408/etk.v22i1.27139

Factors Affecting Green Performance of Food Supply Chain Firms: A Parallel Mediation Model

Objectives: The objective of this study was to examine the impact of organizational green culture (OGC) on green innovation (GI) and sustainable entrepreneurship practices (SEP), which collectively enhance green performance (GP) in Pakistani food chain sector small and medium enterprises (SMEs). This research investigates how green innovation and sustainable entrepreneurship practices mediate each other towards achieving better green performance. Method: The authors chose deductive quantitative research along with Google Forms-based online surveys to gather data from 239 SMEs using convenience sampling. Structural equation modeling through SmartPLS detected all relationship effects between constructs within the research model. Findings: The study confirms that organizational green culture leads to increased GI and SEP, which in turn contributes to enhanced GP, while SEP operates as the essential mediator between OGC and GP in establishing how cultural values become sustainable practices and environmental improvements. The research merges OGC and innovation aspects with sustainability practices and demonstrates their effects on SMEs through empirical research. Novelty: The research uncovers SEP as a key connection between green culture and performance, which provides business solutions for SMEs that want to merge cultural elements with innovative approaches for sustainability. The research explores green entrepreneurship within emerging markets by demonstrating that developing an organizational green culture leads to creative processes that create sustainable outcomes that enhance environmental results. The paper makes an exceptional contribution by examining two distinct mediators: green innovation and sustainable entrepreneurship practices

INVESTIGATING LINKAGES OF PERFORMANCE APPRAISAL, EMPLOYEE PROMOTION AND JOB SATISFACTION WITH EMPLOYEE PERFORMANCE IN BANKING SECTOR OF PAKISTAN

This research investigated the association between performance appraisal, employee promotion job satisfaction with employee performance in the banking sector of Pakistan. The SEM analysis approach was utilized in Smart PLs on 280 samples of bank officers. It has been revealed by the results that performance appraisal has a constructive relationship with employee promotion, satisfaction, and performance. Moreover, rewards and appreciations are not based on the number of tasks or workload. Additionally, research explicated and expressed the worthiness of human resource practices from the perspective of the private banking sector of Pakistan. The research implications suggest that authorities of private banks must pay significant attention to recognition and reward practices as workers expecting rewards accordingly to their efforts

Impact of Green Supply Chain Management on Sustainable Performance: A Dual Mediated-moderated Analysis of Green Technology Innovation And Big Data Analytics Capability Powered by Artificial Intelligence [version 2; peer review: 1 approved, 2 approved with reservations]

Background This study aims to empirically test a comprehensive interrelationship between green supply chain management (GSCM), green technology innovation (GTI), waste management (WM), big data analytics capability powered by artificial intelligence (BDAC-AI), and their collective impact on sustainable performance (SP) in organizational contexts. Methods This study was conducted in Pakistan’s food processing sector. The respondents included 495 managers working in the food processing industry. A structural equation modelling (SEM) approach is used to examine direct and indirect relationships between the variables. The originality of this study lies in integration of the technology acceptance model (TAM) and dynamic capability theory (DCT) to understand sustainable practices in the context of the provided model. Results This study highlights that GSCM, GTI, WM, and BDAC-AI have positive, strong, and direct impacts on SP. Furthermore, GTI and WM only partially mediate the link between GSCM and SP, whereas the two moderate the link. In addition, BDAC-AI had a moderating effect on the relationship between GTI and SP. This study has managerial implications, including strategies that involve the use of theoretical frameworks for technological acceptance and dynamic capabilities to support sustainable initiatives. However, it is worth noting that the findings provide a practical contingency for managers and businesses interested in implementing green studies effectively, improving technologies, and strengthening sustainable performance capabilities. Conclusions The study extends the literature by establishing a model for operationalizing GSCM in the food processing sector. Furthermore, it adds value in that it first integrates TAM and DCT to explain sustainable operations and their impact on organizations. Furthermore, it extends the existing literature by establishing a relationship between GSCM and SC. It offers a model through which GSCM can be operationalized in the context of the FS sector

Does E-recruitment Matter for Service Sector? An Empirical Study of Hyderabad, Pakistan

Recruitment is an essential tool to hire candidates. Over the years, the mediums for recruitment have been drastically changed. It principally started with the word of mouth and now is just a click away due to internet and technological advancements. With an increase in use of online platforms, electronic recruitment helps to attract and hire the best candidates to obtain people-based competitive advantage. This study has adopted a quantitative research approach to identify influence of attractiveness, job fit, time, and cost in E-recruitment. Primary data has been collected through questionnaire from a sample of 200 employees of a service sector businesses of Hyderabad Sindh, Pakistan. The findings reveal that large and desirable pool of candidates as well as placing the right candidates to right job has a direct relationship with electronic recruitment. The time and cost of recruitment has inverse relationship with the e-recruitment performed as perceived by employees in the selected service sector organizations of Hyderabad. Based on the findings, the study implies policy makers to apply newly developed concept of e-recruitment for future hiring.</jats:p