5 research outputs found

    Revisiting Green Marketing Implementation in Halal Cosmetic Brands

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    The growing green consumer who selecting products that socially and environmentally ethical products, encourages cosmetics producers in Indonesia to produce more environmentally friendly product in terms of materials, ingredients, packaging, and even the strategy to promote it. As this market segment continues to grow and develop, cosmetics manufacturers are required to be more competitive by applying green marketing values. Therefore, this study aims to investigate how halal cosmetic brands applying green marketing based on the concept of green marketing strategy and Islamic Marketing Ethics (IME). This case study uses a qualitative research approach that selecting four top halal cosmetic brands that marketed in Indonesia. Data was analyzed by data triangulation and method triangulation approach and presented in inductive summary. The results of the study concluded that among the top four halal cosmetics brands studied, two brands had implemented the concept of green marketing strategy and implementation comprehensively (shaded green and extreme green), while the other two brands applied lean green and defensive marketing strategy and implementation. The implication of this research is to provide suggestion to managerial marketing about how to create a more captivating halal products for all customers. The novelty of research proposes how is the level of Indonesian halal cosmetic brands green strategy that applying Islamic Marketing Ethics (IME)

    Analisis Dampak Moneter, Kesiapan Teknologi, dan Ancaman Keamanan Mata Uang Digital Bank Sentral (CBDC)

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    Most central banks are exploring central bank digital currencies (CBDCs), and their work continues apace amid the Covid-19 pandemic. Central banks are moving into more advanced stages of CBDC engagement, progressing from conceptual research to practical experimentation. The CBDC (Central Bank Digital Currency) has certain benefits: it is account-based, interest-bearing and universally acceptable. CBDC is a monetary value stored electronically that represents the central bank's obligations and can be used by its users to make payments. This study aims to analyse Garuda's monetary impact, technology readiness and security threats (Indonesian CBDC) based on a systematic literature review conducted from 2020-2022. Publish and Perish are used for collecting articles data, and VosViewer is used for analyzing data that is further to be discussed. This research is expected to contribute knowledge about the state readiness of the CBDC implementation plan based on monetary, technological readiness and banking security perspectives

    The Impact of Internet-Based Corporate Governance Sharia (IBCGS) Rating on Shareholders Trust in Jakarta Islamic Index Companies

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    The purpose of this research is to present the quality measurement of internet-based Islamic corporate governance and identify its effects on stakeholder trust. In measuring the implementation of corporate governance, this study uses the method of measuring the quality of Islamic corporate governance (IBCGS), as the development of IBCG and IBCG Rating Modified. This research uses descriptive exploratory analysis tools with PLS-SEM as the statistical tool. The object of this research is a company registered in the Jakarta Islamic Index (JII). The results showed that the implementation of corporate governance based on IBCGS by sample companies had been implemented but with varying quality. Meanwhile, the implementation of corporate governance in sharia companies positively influences shareholder trust manifested by their return on equity, stock returns and earnings per share. The findings of this study are expected to contribute to the signalling theory and agency theory in explaining the influence of the quality of corporate governance on the shareholder trust that should be concerned by sharia companies

    Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior

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    Despite the tremendous growth of Airbnb, various media have reported ethical misconduct occurring within the Airbnb context by both hosts and users. The current research seeks to examine the interactive effects of power (high vs. low) and psychological distance (close vs. distant) to explain individual tolerance of unethical behavior across two experimental studies for the case of Airbnb. Specifically, we propose that when an individual (i.e., an Airbnb host or user) feels powerless (vs. powerful), that individual will show a low level of tolerance to unethical behavior and tend to judge the ethical behavior more harshly. However, the effect of power will only emerge in the psychologically close condition (e.g., a host judging a host's unethical behavior), but not in the psychologically distant condition (e.g., a host judging a user's unethical behavior). Further, we establish that this interactive effect is mediated by feelings of empathy
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