Examining the moderating effect of entrepreneurs� demographic characteristics on strategic entrepreneurial orientations and competitiveness of SMEs

The focus of this study was to examine the moderating effects of entrepreneurs� demographic characteristics on strategic entrepreneurial orientation and competitiveness of SMEs. The theoretical underpinning of the study was based on existing literature to reflect the moderating effects of entrepreneurs� demographic characteristics on strategic entrepreneurial orientation and competitiveness of SMEs. The study adopted quantitative approach with a descriptive research design to describe the moderating effects of entrepreneurs� demographic characteristics on the relationship between strategic entrepreneurial orientation and competitiveness of SMEs based on the objective of the study. Data was gathered from 159 owners/managers of micro, small and medium agro-based firms that were randomly selected and surveyed through the use of structured questionnaire. Hierarchical multiple regression was adopted in analysing the research instrument. The findings from the statistical analysis suggest that analysis, future oriented strategies, proactive initiatives, risk-taking attitudes, defensive strategies over their niche and ensuring integration of their various functional units are significant strategic entrepreneurial orientations that enhance SMEs competitiveness. © 2018, Allied Business Academies. All rights reserved

Workforce diversity among public healthcare workers in Nigeria: Implications on job satisfaction and organisational commitment

The aim of this research was to present a data article that identifythe relationship between workforce diversity, job satisfaction andemployee commitment among public healthcare workers inNigeria. Copies of structured questionnaire were administered to133 public healthcare workers from the Lagos state ministry ofhealth in Nigeria. Using descriptive and structural equation mod-elling statistical analysis, the data revealed the relationshipbetween workforce diversity and job satisfaction, workforcediversity and organisational commitment, and the role of jobsatisfaction on organisational commitment was also established

EXAMINING THE MODERATING EFFECT OF ENTREPRENEURS’ DEMOGRAPHIC CHARACTERISTICS ON STRATEGIC DEMOGRAPHIC CHARACTERISTICS ON STRATEGIC ENTREPRENEURIAL ORIENTATIONS AND COMPETITIVENESS OF SMEs

The focus of this study was to examine the moderating effects of entrepreneurs’ demographic characteristics on strategic entrepreneurial orientation and competitiveness of SMEs. The theoretical underpinning of the study was based on existing literature to reflect the moderating effects of entrepreneurs’ demographic characteristics on strategic entrepreneurial orientation and competitiveness of SMEs. The study adopted quantitative approach with a descriptive research design to describe the moderating effects of entrepreneurs’ demographic characteristics on the relationship between strategic entrepreneurial orientation and competitiveness of SMEs based on the objective of the study. Data was gathered from 159 owners/managers of micro, small and medium agro-based firms that were randomly selected and surveyed through the use of structured questionnaire. Hierarchical multiple regression was adopted in analysing the research instrument. The findings from the statistical analysis suggest that analysis, future oriented strategies, proactive initiatives, risk-taking attitudes, defensive strategies over their niche and ensuring integration of their various functional units are significant strategic entrepreneurial orientations that enhance SMEs competitiveness Keywords: Strategic Entrepreneurial Orientation, Entrepreneurs’ Demographic Characteristics, Competitiveness, SMEs, Entrepreneurship Education in SMEs

Data on customer perceptions on the role of celebrity endorsement on brand preference

This research presents data on the effect of celebrity endorsement on consumers’ brand preference. Copies of structured questionnaire were administered to 384 customers of telecommunication industry. Using descriptive, correlation and regression statistical analysis, the data revealed that celebrity image has an effect on consumer brand loyalty, celebrity trustworthiness has an influence on consumer brand association. More so, the relationship between celebrity expertise and perceived quality of the product was establishe