A multidimensional scaling analysis of the effects of context on the perception of altruistic situations

Thesis (B.S.) in Psychology--University of Illinois at Urbana-Champaign, 1982.Bibliography: leaves 20-21.Microfiche of typescript. [Urbana, Ill.] : Photographic Services, University of Illinois, U of I Library, [1982]. 2 microfiches (53 frames) : negative ; 11 x 15 cm

Fake or credible? Antecedents and consequences of perceived credibility in exaggerated online reviews

©2022. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/ This document is the Published version of a Published Work that appeared in final form in Journal of Business Research.This research examined several antecedents (consumers’ brand identification and skepticism) and consequences (brand reputation, purchase intentions and trust of the review site) of perceived credibility of exaggerated positive online consumer reviews. Results from a sample of 1,201 consumers showed that these reviews can be perceived as authentic (for consumers with strong connections with the brand) but many consumers will be more skeptical. Consumers’ perceptions of the reviews’ credibility affected their thoughts about the brand’s reputa-tion, their purchase intentions, and their perceptions about whether the review site itself is trustworthy. This research also evidenced that these relationships are especially challenging to navigate for search versus expe-rience products. Finally, mediation paths demonstrated the processes of how consumer characteristics and their beliefs about the credibility of the online reviews affect the brand reputation, purchase intentions, and trust toward the review site. Implications for theory and practice are discussed

The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation Through Price Unfairness

©2019 This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/ This document is the Accepted version of a Published Work that appeared in final form in Journal of Interactive MarketingThis research examines price variations that are perceived to be unfair which then induce consumers to retaliate online. These phenomena are growing in online retailing given the data-based means for companies to set differential pricing, and the social media venues for consumer complaints. In this research, data from 997 respondents are used to test moderated mediation relationships integrating: (1) the influence of trust (i.e., competence and benevolence) on perceived price unfairness, and its mediating role on subsequent online revenge intentions; (2) the moderating role of (a) retailer reputation and (b) customer loyalty. We find that pricing practices seen as unfair can lead to a “dark side” or a “love becomes hate” effect for loyal customers of retailers with good reputations. Implications for theory and practice are discussed

Empirically testing <i>Tonnetz</i>, voice-leading, and spectral models of perceived triadic distance

We compare three contrasting models of the perceived distance between root-position major and minor chords and test them against new empirical data. The models include a recent psychoacoustic model called spectral pitch class distance, and two well-established music theoretical models – Tonnetz distance and voice-leading distance. To allow a principled challenge, in the context of these data, of the assumptions behind each of the models, we compare them with a simple “benchmark” model that simply counts the number of common tones between chords. Spectral pitch class and Tonnetz have the highest correlations with the experimental data and each other, and perform significantly better than the benchmark. The voice-leading model performs worse than the benchmark. We suggest that spectral pitch class distance provides a psychoacoustic explanation for perceived harmonic distance and its music theory representation, the Tonnetz. Scores and MIDI files of the stimuli, the experimental data, and the computational models are available in the online supplement

—Three Thoughts on Services

No abstract available.