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6 research outputs found
Is the Tourism Destination a Core Attribute in the Choice of Cruise Consumers?
Author
A.Pizam
D.Vianelli
+5 more
G.Hofstede
I.Alon
L. J.Reid
M.Mancini
R.Cartwright
Publication venue
'IGI Global'
Publication date
01/01/2019
Field of study
No full text
Crossref
Differential Effects of Marketing Messages in Online Advertising for an MBA Program
Author
C. W.Lamb
D. L.Mothersbaugh
+3 more
D. N.Rydzewski
E. M.Rogers
I.Alon
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
An Entrepreneurship-Based Four-Helix Model to Overcome Language and Cultural Barriers
Author
A.Petersen
E.Wojnicka-Sycz
+8 more
H.Leibenstein
I.Alon
K.Fischer
K.Lee
K.Motohashi
M. M.Schwalb
M.Dean
T.Campbell
Publication venue
'IGI Global'
Publication date
01/01/2019
Field of study
No full text
Crossref
Cross-Cultural Adaptation Challenges to Management Innovation in Multinational Business Context
Author
C. P.Silverthorne
D. A.Infante
+15 more
D. P.Modaff
D.McFarlin
E. M.Rogers
G.Cheney
I.Alon
J. A.Maxwell
L.Lowe
M. J.Gill
M. Q.Patton
M.LeCompte
P.Lutgen-Sandvik
R. J.Mockler
U.Steger
Y. Y.Kim
Y. Y.Kim
Publication venue
'IGI Global'
Publication date
01/01/2014
Field of study
No full text
Crossref
Transcultural Marketing and Product Life Cycles in International Markets
Author
A. H.Tolba
A.Mitchell
+22 more
A.Perea
D.Vianelli
E. T.Hall
E.Rogers
E.Rogers
G.Brushaber
G.Hofstede
G.Orr
I.Alon
J. B.Pryor
J.Galvin
J.Steenkamp
L. R.Kahle
M.de Mooij
M.Kalliny
P. F.Kennedy
R. E.Pitts
S. H.Kale
S.Hollensen
T.Tellefsen
T.Utku
W. B.Gudykunst
Publication venue
'IGI Global'
Publication date
01/01/2014
Field of study
No full text
Crossref
Service Logic Business Model Canvas for Lean Development of SMEs and Start-Ups
Author
A.Osterwalder
B. R.Barringer
+36 more
B. R.Barringer
B.Cooper
B.Honig
B.Leick
C. R.Stoner
C. Y. Y.Lin
C.Grönroos
D. J.Storey
D. P.Slevin
E. J.Malecki
E.Kasanen
E.Ries
G. S.Day
H. R.Greve
H.Håkansson
I.Alon
I.Chaston
J. A.Constantin
J. G.Covin
J.Ojasalo
K.Ojasalo
M. E.Porter
M. W.Johnson
M. W.Rutherford
M.Bourne
N. E.Terleckyj
P. B.Seddon
P. D.Olson
R. G. P.McMahon
R. M.Emerson
R.Daft
R.Johnston
R.Normann
S. K.Chawla
S. L.Vargo
S.Blank
Publication venue
'IGI Global'
Publication date
01/01/2020
Field of study
No full text
Crossref
No full text
No full text
No full text
