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6 research outputs found
Marketing Practices in the Changing Philippine Macroeconomic Environment
Author
Bower J.L.
Cooper J.C.
+20 more
Gronroos C.
Huszagh S.M.
Juanita P. Roxas
Kay L. Keck
Kotler P.
Mahal Kong Pilipinas Foundation
Manila Bulletin
Manila Bulletin
Manila Bulletin
Manila Standard
National Statistical Co-ordination Board
Philippine Daily Inquirer
Porter M.E.
Roxas J.P.
Sandra M. Huszagh
Sarmiento J.V. Jr.
Schnaars S.P.
Sellers P.
Stanton W.J.
Tolentino E.
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
SEGMENTING THE GLOBAL MARKET FOR INDUSTRIAL GOODS: ISSUES AND IMPLICATIONS
Author
Bartels R.
Buzzell R.D.
+27 more
Cateora P.R.
Cundiff E.W.
Doyle P.
Ellen Day
Farley J.U.
Hair J.F.
Harrell G.D.
Huszagh S.M.
Jackson B.B.
Jain S.C.
Keegan W.J.
Keegan W.J.
Levitt T.
Liander B.
Rice G.
Richard J. Fox
Rizkallah E.G.
Rostow W.W.
Samuelson R.J.
Sandra M. Huszagh
Sethi S.P.
Shapiro B.P.
Shelp R.K.
Terpstra V.
Thorelli H.R
Wadinambiaratchi G.
World Development Report
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
Combining corporate and marketing strategy for global competitiveness
Author
Aaker D.
Black G.
+13 more
D. Steven White
David A. Griffith
Eger J.M.
Huszagh S.M.
Kale S.H.
Levitt T.
Locke W.W.
McNally G.J.
Peebles D.M.
Quelch J.A.
Ryans J.K. Jr.
Sorenson R.Z.
Treacy M.
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
Marketing mix standardization in multinational corporations: A review of the evidence
Author
Aaker D.A.
Bartlett C.A.
+49 more
Bartlett C.A.
Bartlett C.A.
Bartlett C.A.
Bennis W.G.
Bossidy L.
Burgelman R.A.
Chhabra S.S.
Craft S.H.
Day E.
Douglas S.P.
Farley J.U.
Ferraro F.
Ghoshal S.
Harris G.
Huszagh S.M.
Kale S.H.
Kanter R.M.
Kashani K.
Kim W.C.
Kirpalani V.H.
Kotler P.
Levitt T.
Martenson R.
Michell P.
Mintzberg H.
Ohmae K.
Onkvisit S.
Pawson R.
Penrose E.
Pfeffer J.
Plummer J.T.
Porter M.E.
Porter M.E.
Porter M.E.
Prahalad C.K.
Quelch J.A.
Rau P.A.
Sethi S.P.
Shao A.T.
Sorenson R.Z.
Subramanian M.
Szymanski D.M.
Tai S.H.C.
Thorelli H.B.
Ueltzhoffer J.A.C.
Vrontis D.
Walters P.G.P.
Walters P.G.P.
Yip G.S.
Publication venue
'Wiley'
Publication date
01/01/2007
Field of study
No full text
10.1111/j.1468-2370.2007.00213.xInternational Journal of Management Reviews94303-32
Crossref
ScholarBank@NUS
Marketing Management Bases for International Market Segmentation: An Alternate Look at the Standardization/Customization Debate
Author
Alden V.R.
Arpan J.S.
+42 more
Bacto E.
Berry B.J.L.
Boote A.S.
Britt S.A.
Buzzell R.D.
Cavusgil S.T.
Chao P.
Czinkota M.R.
de la Torre J.
Douglas S.
Douglas S.
Farley J.U.
Hampton G.M.
Hill J.S.
Hite R.E.
Huszagh S.M.
Imad B. Baalbaki
Jaffe E.D.
Jain S.C.
Kaynak E.
Kaynak E.
Keegan W.J.
Kotler P.
Kressler P.R.
Lagace R.O.
Levitt T.
Liander B.
Naresh K. Malhotra
Onkvisit S.
Peebles D.M.
Pryor M.H. Jr.
Quelch J.A.
Rabino S.
Rostow WW
Sorenson R.Z.
Synodinos N.E.
Toyne B.
Tse D.K.
Webster C.
Whitelock J.
Woods W.A.
Yip G.S.
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
Exploring Robust Design Capabilities, Their Role in Creating Global Products, and Their Relationship to Firm Performance*
Author
Aiken L.S.
Armstrong J.S.
+81 more
Bacon G.
Barney J.B.
Baron R.M.
Bettis R.A.
Bhattacharya S.
Bitner M.
Bitner M.
Bloch P.H.
Bourgeois L.J.
Bourgeois L.J.
Chakravarthy B.S.
Churchill G.A.
Cohen J.
Crampton S.M.
Cristiano J.J.
D'Aveni R.
Day G.S.
Dess G.
Dickson J.P.
Dickson P.
Doren H.
Douglas S.P.
Eisenhardt K.
Ezring B.M.
Garud R.
Greene W.H.
Groot X.
Hair J.F.
Hargadon A.B.
Hauser J.
Hitt M.A.
Huber G.P.
Hunt S.D.
Hunt S.D.
Huszagh S.M.
Jain S.C.
Kennedy P.
Kogut B.
Kordupleski R.E.
Kotabe M.
Kotabe M.
Kotabe M.
Kotabe M.
Kotha S.
Kotler P.
Lawrence P.R.
Levitt T.
Mahajan V.
Mahoney J.T.
March A.
March J.G.
McKee D.O.
Miles R.E.
Miller D.
Montgomery C.A.
Moorman C.
Morgan N.A.
Penrose E.T.
Perlow L.A.
Peteraf M.
Philips L.W.
Podsakoff P.M.
Reed R.
Repenning N.P.
Rothwell R.
Rothwell R.
Rumelt R.P.
Rumelt R.P.
Sanchez R.
Sanchez R.
Sanchez R.
Shan W.
Souder W.E.
Spector P.E.
Stanford Design Forum
Taguchi G.
Ulrich K.T.
Urban G.L.
Veryzer R.W.
Wernerfelt B.
Yip G.
Publication venue
'Wiley'
Publication date
Field of study
No full text
Crossref