1 research outputs found
The Residual Impact of Avoided Television Advertising
- Author
- A. Ehrenberg
- Alan Tse
- Anika Schweda
- Anthony Crupi
- Ashok Pahwa
- Avery Abernethy
- Banwari Mittal
- Barry Kaplan
- C. Nuttall
- Charles Allen
- Cornelia Pechmann
- Dean Krugman
- Dennis Kneale
- Duane Varan
- Edward Strong Jr.
- Esther Thorson
- Fred Zufryden
- Gordon Brown
- Hugh Beville
- James MacLachlan
- Jean Perrien
- John Cronin
- John Rossiter
- Josephine Woltman-Elpers
- Kelly Schmitt
- Leslie Walker
- Lex van Meurs
- Mark Ritson
- Patricia Stout
- Paul Bolls
- Paul Speck
- Peter Danaher
- Peter Danaher
- Robert Bechtel
- Robert Gilmore
- Robert Hopkins
- Roland Rust
- S. Siddarth
- Sandra Moriarty
- Steven Bellman
- Thomas Olney
- Tom Rich
- W. Terry
- Wendy Bryce
- William Greene
- Publication venue
- 'M. E. Sharpe Inc.'
- Publication date
- Field of study