Effect of Online Brand Community on Customer Behavior Exploration: Reconciling Mixed Findings via Regulatory Focus Theory

This study seeks to address the mixed findings of prior studies regarding the effect of online brand community on customer behavior. Based on the regulatory focus theory, we hypothesize that participation in a brand community tends to increase both visit and purchase frequencies of customers with promotion-focus; on the contrary, the same would typically decrease visit and purchase frequencies of customers with prevention-focus. By analyzing data from an online brand community using a “propensity-score matching” technique, we found a partial validation that attendance of the community led to increases in customer visit frequency for customers with both promotion-focus and prevention-focus. Further, our results show that customers with promotion-focus tend to purchase more; while customers with prevention-focus slightly decreased their purchase volume. Both theoretical and practical implications of our findings are discussed in the paper

THE MODERATING EFFECTS OF CONTEXTUAL FACTORS ON A BUYER’S TRUST IN E-COMMERCE PLATFORMS AND SELLERS

Drawing on trust transfer theory and signal theory, we investigate how perceived effectiveness of e-commerce institutional mechanisms (PEEIM) and perceived website quality of the seller (PWQS) moderate the relationships between trust in platform, trust in seller and purchase intention in the context of Consumer to Consumer (C2C) platforms. To test our proposed model, we surveyed 224 buyers of TaoBao, a major Chinese C2C portal. The results indicate that PEEIM has no effect on the relationship between trust in platform and trust in seller, yet it positively moderates the relationship between trust in seller and purchase intention. In addition, PWQS positively moderates the relationship between trust in platform and trust in seller, but negatively moderates the relationship between trust in seller and purchase intention. The theoretical and practical implications are discussed

Weighted Complex Network Analysis of the Difference Between Nodal Centralities of the Beijing Subway System

The centrality of stations is one of the most important issues in urban transit systems. The central stations of such networks have often been identified using network to-pological centrality measures. In real networks, passenger flows arise from an interplay between the dynamics of the individual person movements and the underlying physical structure. In this paper, we apply a two-layered model to identify the most central stations in the Beijing Subway System, in which the lower layer is the physical infrastruc-ture and the upper layer represents the passenger flows. We compare various centrality indicators such as degree, strength and betweenness centrality for the two-layered model. To represent the influence of exogenous factors of stations on the subway system, we reference the al-pha centrality. The results show that the central stations in the geographic system in terms of the betweenness are not consistent with the central stations in the network of the flows in terms of the alpha centrality. We clarify this difference by comparing the two centrality measures with the real load, indicating that the alpha centrality approx-imates the real load better than the betweenness, as it can capture the direction and volume of the flows along links and the flows into and out of the systems. The empirical findings can give us some useful insights into the node cen-trality of subway systems

Tetraodon nigroviridis as a nonlethal model of infectious spleen and kidney necrosis virus (ISKNV) infection

AbstractInfectious spleen and kidney necrosis virus (ISKNV) is the type species of the genus Megalocytivirus, family Iridoviridae. We have previously established a high mortality ISKNV infection model of zebrafish (Danio rerio). In this study, a nonlethal Tetraodon nigroviridis model of ISKNV infection was established. ISKNV infection did not cause lethal disease in Tetraodon but could infect almost all the organs of this species. Electron microscopy showed ISKNV particles were present in infected tissues. Immunofluorescence and quantitative real-time PCR analysis showed that nearly all the virions and infected cells were cleared at 14d postinfection. The expression profiles of interferon-γ and tumor necrosis factor-α gene in response to ISKNV infection were significantly different in Tetraodon and zebrafish. The establishment of the nonlethal Tetraodon model of ISKNV infection can offer a valuable tool complementary to the zebrafish infection model for studying megalocytivirus disease, fish immune systems, and viral tropism

Gold Recovery from Cyanidation Tailings Using Flotation Process

The gold recovery from cyanidation tailings was only 4.01% with the general flotation process, the surface analyses of flotation products were performed, and the results showed that the poor gold recovery with general flotation process was due to the passive films covering the surface of the gold bearing pyrite. These films are mainly hydrophilic hydroxides of Ca, Fe and Mg, at the same time, the depression of CN– to pyrite flotation in the flotation slurry was also a main contributing factor. With the surface repair regeneration procedures, it was proven that sulfuric acid pretreatment plays a dominant role in the removing and cleaning of passive films, while destroying free cyanides in the slurry. Sodium carbonate was then used as a buffering pH modifier and as a slurry dispersant after sulfuric acid pretreatment. The gold recovery was as high as 93.41%, compared to the original gold recovery of 4.01%