Aesthetic Value of Mirror Symmetry in Graphic Design

The primary goal of graphic design as a form of “commercial art” is to create a stronger aesthetic impression on graphic product users. In order to achieve better aesthetic quality, designers use mathematical compositional rules such as golden ratio or symmetry. This paper contains extensive discussion of the possibilities offered by different types of symmetry in graphic design. Moreover, in this paper we present the research results based on the method of experimental aesthetics and evaluated estimations of the survey participants on aesthetic value of the mirror symmetric form. For this purpose, four original test samples were designed, which were ranked by the respondents using the Liekert scale, according to their own aesthetic significance. Non-parametric Friedman’s ANOVA and Wilcoxon tests were used to identify pairs of arithmetic means of ranks that statistically differ significantly (p <0.05). It was found that respondents considered that the highest quality test pattern was the one whose form was fully aligned with the mirror symmetry, thereby experimentally verifying the aesthetic value of the mirror symmetry