EVALUATING FACTORS INFLUENCING GROCERY STORE CHOICE

This paper analyzes consumer preferences toward grocery store choices given a set of attributes of stores. This information will then be used to make inferences on how the opening of a Wal-Mart supercenter would affect the other grocery stores in a small city.Consumer/Household Economics, Institutional and Behavioral Economics,

Industry-Academic Partnerships The View from the Corner Office

Industry-academic partnerships are described and discussed from the perspective of industry. Eight types of partnerships are discussed, including internships, mentoring, site visits, faculty-directed research, student research, consulting, in-class visits, and industry advisory boards. The benefits, problems, costs, motivation to participate, and advice for managing industry-academic partnerships are presented.industry partnerships, industry collaboration, internship, mentor, field trip, consulting, advisory board, Industrial Organization, Teaching/Communication/Extension/Profession, Q10, Q16,

Fruit and Vegetable Consumption of College Students: What is the Role of Food Culture?

Our primary objective is to assess the role of culture by linking college students’ current consumption of fruits and vegetables with their produce consumption levels while with family. Using a Tobit model, we analyzed data from an online survey with college students. Family consumption of fruits was highly predictive of the individual’s consumption of fruits. For each unit increase in the reported consumption of fruits (vegetables) with the family, the respondents’ fruit (vegetable) consumption at school increased by 0.65 (0.30) units compared to the base consumption level of 1.95 (1.82) times of fruit intake per day

The Effect Demographics Have On The Demand For Orange Juice

This paper investigates how the demand for orange juice is affected by the demographics of consumers. There are many variables in the orange juice demand equation and demographics are only one. Demographic variables are important in determining the tastes and preferences of different regions. The data that has been collected is weekly data over a two year period of time. The seemingly unrelated regression method will be used to examine the data. This project will be beneficial to orange juice advertising firms and companies that sell orange juice.Food Consumption/Nutrition/Food Safety, Marketing,

Estimating Consumers' Willingness-To-Pay for Country-Of-Origin Labels in Fresh Apples and Tomatoes: A Double-Hurdle Probit Analysis of American Data Using Factor Scores

Data are collected from primary shoppers in Gainesville Florida, Atlanta Georgia and Lansing Michigan using a Vickrey (fifth-priced sealed bid) experimental auction and a survey questionnaire to provide a sample of 311 observations useable for analysis. The average willingness to pay (WTP) for country of origin labeling (COOL) "Grown in the U.S." in apples and tomatoes are calculated then tested for equivalence to assess if WTP is produce specific. A double-hurdle probit model is then estimated to ascertain the prominent determinants of WTP for COOL. Independent variables include demographics, food safety and factor scores derived from a factor analysis of food quality and food preference variables. Results show that on average consumers are willing to pay $0.49 and$0.48 for COOL in apples and tomatoes respectively with 79% of the consumers willing to pay more than $0.00 for apples labeled "Grown in the U.S." and 72% in the case of tomatoes. Premiums are found to be statistically equivalent suggesting that WTP for COOL is not produce specific. The double hurdle probit estimation finds most independent variables insignificant with the exception of the food quality factor scores and consumer trust levels for information they receive from U.S. government agencies. Location, age and income also turn out to be significant factors in the case of the truncated part of the estimation as do food quality and food safety concerns.Consumer/Household Economics,

COOL and Consumers' Willingness to Pay in the Fresh Produce Industry - Some Initial Impressions from the Field

The debate about Country-of-Origin labeling (COOL) has centered on the projected benefits and costs of its implementation. This study uses data from a Vickery auction (n=320) to estimate willingness to pay for COOL. Preliminary findings suggest, on average, consumers value COOL, are not homogenous, and prefer fresh produce grown in the U.S.Food Consumption/Nutrition/Food Safety, International Relations/Trade,

COOL AND CONSUMERS' WILLINGNESS TO PAY IN THE FRESH PRODUCE INDUSTRY - SOME INITIAL IMPRESSIONS FROM THE FIELD

The debate about Country-of-Origin labeling (COOL) has centered on the projected benefits and costs of its implementation. This study uses data from a Vickery auction (n=200) to estimate willingness to pay for COOL. Preliminary findings suggest, on average, consumers value COOL, are not homogeneous, and prefer fresh produce grown in the U.S.Consumer/Household Economics,

Industry-Academic Partnerships – Benefit or Burden?

In an applied discipline such as agribusiness management, there are many opportunities for collaboration between academia and industry. This article highlights opportunities for industry-academic partnerships through research, sabbatical leaves, consulting, outreach, student enrichment activities, and industry advisory boards. The principal benefits and pitfalls associated with each type of collaboration are discussed along with tips for managing industry-academic partnerships.industry partnerships, industry collaboration, Industrial Organization, Teaching/Communication/Extension/Profession, Q10,

Appellation of Origin Status and Economic Development: A Case Study of the Mezcal Industry

Mezcal is an alcoholic beverage produced only in selected regions of Mexico under appellation of origin status from the Word Intellectual Property Organization. While it has been produced in Mexico for many centuries, mezcal’s appellation of origin was only granted in 1995. Therefore efforts to produce and market it as a premium product have a relatively short history. This case study examines developments in the production and marketing of this unique product, and the activities of the marketing cooperative El Tecuán in Guerrero State in this process.mezcal, Mexico, appellation, marketing, cooperative, Community/Rural/Urban Development, Marketing,

An Evaluation of a Unique Gatekeeper Training for Suicide Prevention of College Students: Demonstrating Effective Partnering within Student Affairs

For college students, suicide is the second leading cause of death. In this study, we evaluated a gatekeeper training suicide prevention program that em-phasizes emotional connectivity with students in crisis and incorporates the collaborative efforts between Housing/Residential Programs and the Counsel-ing Center. Participants consisted of graduate and resident assistants. Very significant gains were found from pre-training to post-training and from pre-training to three-month follow-up in knowledge, skills, and emotional connectivi-ty. Two years of data will be presented