Evaluating the Impact of the Film Food Evolution on Attitudes Towards Genetically Modified Food Crops

This study aimed to evaluate the effects of film intervention on consumer opinion and behaviors regarding genetically modified (GM) foods. Students, faculty, and community members attended a viewing of the documentary Food Evolution at the University of Scranton and were surveyed pre- and post-viewing. Results show participants who completed the survey after watching the film perceive GM foods as more likely to increase the global food supply and less likely to cause problems for health and the environment compared to those who completed the survey prior to watching the film. Participants were more likely to agree there is a scientific consensus about the safety of GM foods after viewing the film, compared to those answering the question before the film. Participants are more willing to support use of genetic modification in agriculture and food post-viewing. As climate change threatens the stability of our food systems, genetic modification technology (GMT) can provide scientists with additional tools for adapting, to continue to feed the world population. The study suggests the documentary, Food Evolution, is an effective tool for helping viewers understand the potential benefits of GM foods and gaining support of using genetic modification in food production