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1 research outputs found
Scientific Method, Marketing Theory Development and Academic vs Practitioner Orientation: A Review
Author
Alderson Wroe
Bagozzi R. P.
+49Â more
Baker M. J.
Barratt P. E. H.
Bergman Gustav
Brinberg David
Buttle F. A.
Buzzell R. D.
Buzzell R. D.
Chalmers A. F.
Cunningham W. H.
Davies J. T.
Doppelt Gerald
Feigl Herbert
Feyerabend Paul
Fine S. H.
Goldberg A. S.
Greyser S. A.
Holbert N. B.
Holbrook M. B.
Holbrook M. B.
Homik Jacob
Hunt S. D.
Jacoby Jacob
Kotler Philip
Kuhn T. S.
Lakatos Imre
Levy Sidney
Lutz R. J.
Madsen K. B.
Markland R. E.
McDonald M. H. B.
Merton R. K.
Mohammed Abdur Razzaque
Munever Gonzalo
Myers J. G.
Oldroyd D. R.
Peter J. P.
Popper K. R.
Revzan D. A.
Rothschild M. L.
Shapiro Benson
Sheth J. N.
Sheth J. N.
Sibson R.
Turner M.
Tweney R. D.
Van Mannen J.
Webster F. E.
Zaltman G.
Zukav Gary
Publication venue
'Informa UK Limited'
Publication date
Field of study
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