41 research outputs found

    Beauty is in the Eye of the Controller: Designing Avatars for the Actual and Ideal Self

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    As metaverses are growing users need self-avatars to complete more and more tasks, such as virtual clothing-try-on or virtual work-meetings. To design these self-avatars the application of self-congruity theory suggests that avatars\u27 appearance should ei-her be congruent with users’ actual view of themselves or ideal view of themselves. Past research has focused on comparing outcomes of using idealised avatars versus realistic avatars. Yet, it remains unclear what constitutes the ideal versus the actual self in avatar design. This short paper represents ongoing research to develop a theoretical avatar design framework to evoke either users\u27 ideal or actual self. Building on evolutionary and computational approaches to facial beauty, we identify three groups of design factors that stimulate the ideal self: skin-homogeneity, face-symmetry, and balanced face-ratios. This work advances our understanding of the antecedents of the ideal versus actual self and makes self-congruity theory applicable to avatar design

    I Look Great! Beautified Self-Avatars\u27 Effects on Willingness-To-Pay in Metaverses

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    This study represents ongoing research to investigate the impact of self-avatar beautification on consumers’ willingness to pay for products virtually tried on with a beautified avatar. Avatars are the primary means of representing users in the rapidly growing market for commercial metaverse applications, such as apparel and accessories try-on. Based on self-congruity theory and appraisal theory, we argue that beautified self-avatars are congruent with users\u27 ideal selves and elicit identification and positive emotions, resulting in increased willingness to pay. We present preliminary findings that support the notion that beautified avatars promote the ideal self and result in greater willingness to pay than realistic avatars. With these findings we contribute to research on avatar design and commerce in metaverses, by challenging the recognised notion that self-avatars should be as realistic as possible and establishing avatar beautification as a novel design objective in metaverse marketing

    4. Benzoylderivate des Acetonitrils

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    Das System der attischen Zeitrechnung auf neuer Grundlage

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    von Dr. Karl Israel-HoltzwartWissenschaftliche Beilage zum Programm der Musterschule zu Fankfurt a.M.Handschriftliches Exlibris: "Herrn Professor Dr. R. Wolf hochachtungsvoll der Verfasser." 004674550_0001 Exemplar der ETH-BI

    Das System der attischen Zeitrechnung auf neuer Grundlage

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    v. Karl Israel-HoltzwartProgr.-Nr. 40
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