2 research outputs found
Why Celebrity Sells: A Dual Entertainment Path Model of Brand Endorsement
- Author
- Ang Ien
- Bandura Albert
- Bartsch Anne
- Csikszentmihalyi Mihalyi
- Doss ErikaLee
- Gilliland DavidI.
- Green MelanieC.
- Hinerman S.
- Holt DouglasB.
- Houran James
- Hovland CarlI.
- Jeffreys Elaine
- Kahle LynnR.
- Kineta Hung
- Klimmt Christoph
- Knobloch-Westerwick Silvia
- Leitenberg Harold
- Markus Hazel
- McCracken Grant
- McGuire WilliamJ.
- McIlwraith RobertD.
- Moyer-GusΓ© Emily
- Peter Jochen
- Pringle Hamish
- Raghunathan Rajagopal
- Raney ArthurA.
- Rusbult CarylE.
- Ryan RichardM.
- Schallow JohnR.
- Shevy Mark
- Shrum L.J.
- Slater MichaelD.
- Tamborini Ron
- Tan EduardSioe-Hao
- Thalbourne MichaelA.
- Thomson Matthew
- Tse DavidK.
- Tyler TomR.
- Valkenburg PattiM.
- Vorderer Peter
- Vorderer Peter
- Yeung AlexanderSeeshing
- Zillmann Dolf
- Zuckerman Marvin
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- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Re-presenting Ireland: tourism, branding and national identity in Ireland
- Author
- Alexander Wendt
- Angela Wright
- Barbara OβConnor
- Benedict Anderson
- ColinMichael Hall
- David Lowenthal
- David McCrone
- David McCrone
- Dean MacCannell
- Declan Kiberd
- Denis OβHearn
- Diane Negra
- Dina Berger
- DouglasB Holt
- Eric Zuelow
- Eric Zuelow
- Gerry Kearns
- Jackie Clarke
- Jamie Frueh
- Jennifer Todd
- John Fanning
- John Quelch
- John Urry
- JohnR Gold
- Krittinee Nuttavuthisit
- Marcus Kornprobst
- Mark McGovern
- Matt Haig
- Michael Billig
- Michael Clancy
- MichaelJ OβSullivan
- Mike Cronin
- NicolaJo-Anne Smith
- Nuala Johnson
- Peadar Kirby
- Peter Van Ham
- Peter Van Ham
- Peter Van Ham
- Richard English
- Robert Hewison
- Rogers Brubaker
- Simon Anholt
- Simon Anholt
- TC Chang
- Ted Hopf
- Tim Edensor
- Timothy White
- Wally Olins
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study