Culture as an objective for, and a means of achieving, a Wellbeing Economy

The world faces multiple intersecting crises, several of which are existential. The current dominant economic design is at their root cause, leading to increased advocacy for alternative economic approaches, including Wellbeing Economy. However, the role of culture, both as an objective and as a means of achieving a Wellbeing Economy, is largely absent. In this article, we review how culture has been misunderstood as being dependent on the attainment of basic needs rather than an ever-present, vital, but undervalued attribute of all societies. We discuss how neoliberal economics has individualised and commodified culture, valuing it only as an engine of economic growth and tradeable capital, all of which has led to a substantial diminution and fraying of the social fabric which any positive social transformation will rely upon. Finally, we demonstrate why culture is an essential precondition for the creation of momentum for change through the conversations, shared understandings, new narratives, and communal spaces of all forms which cultural flourishing creates. We conclude by arguing that advocates for a Wellbeing Economy, and similar economic models, such as Doughnut Economics and Foundational Economies, should prioritise and embed support for cultural development as a non-commodified social asset if we are to adequately respond to current crises and navigate to a flourishing and habitable future for ourselves and our descendants

Working with and for social enterprises: the role of the volunteer ethnographer

Purpose – This paper considers the specific opportunities and challenges of engaging in ethnographic research with organisations in which the researcher participates as a volunteer ethnographer. Design/methodology/approach – The findings in this paper are based on four years of ethnographic research within a social enterprise. Findings – This paper finds that there are significant benefits of the role of the volunteer ethnographer and suggests ways to address some of the challenges. Research limitations/implications – As the field of social enterprise and ethnography grows and researchers engage with methodological discussions about participant observation, the authors suggest that attention should also be paid to the specifics of the role of the volunteer ethnographer. Originality/value – There is growing interest in the use of ethnography in social enterprises. This paper offers unique insight into how this methodology has been applied in the context of self-reliant groups and the importance of the engaging with discussion about the specific role of the volunteer ethnographer