Competitive Analysis With The Income/Outcome Board

The paper demonstrates the use of the income/outcomeâ„¢ game board as a competitive analysis tool. Companies in the floor covering industry are displayed and conclusions for competitive strategies are drawn

House of Marketing Quality Using the House of Quality to Develop Marketing Strategies

The paper presents a Model for Customer Oriented Marketing Strategies, using the House of Quality Approach. The model is presented with an example of Spinning Machinery Marketing

Inquiry-Guided Learning In A Management Of Technology Environment

Inquiry-guided learning is a teaching technique that encourages active participation of students and, in addition to better retention, such learning is credited with promoting critical thinking, sourcing information, organizing information, promoting self learning and enhancing the life-long learning experience. In applied degree programs where technology and management courses run parallel, different tools must be used to involve students and tie in real life scenarios to prepare students for opportunities in industry, government, and society.  This paper describes how data is sourced, prioritized, organized, and presented in priority and audit tables. It also demonstrates simulation board games as teaching tools in textile management and technology curricula. A simulation board game is used to practice decision making tools and skills in a team environment. Audit tables are used to detect and correct potential sources of quality problems

Simulating Sudden Change and the Value of Timely Information

The paper describes the use of a board-based business simulation to demonstrate sudden technological change, the value of information, and business strategies to cope with sudden technical substitution. The paper describes the simulation model with particular emphasis on avoiding the element of chance during the simulation

Team Behavior and Team Success: Results from a Board Game Simulation

The paper describes team behavior during a business simulation (the Advanced Business Strategies version of the Income/Outcome™ simulation) and relates team behavior to the business results achieved during the simulation. Good teamwork and “gentle leadership” resulted in the highest retained earnings during the simulation. Board based simulation allow experiential learning for individuals as well as for teams. In addition to individual learning of a specific knowledge item or skill, board based simulation can also teach through interaction with other participants. If the board based simulation requires teams or groups to compete against each other, there is opportunity for individual learning, learning through within-team interaction, and through between-team interactions. The paper describes the Advanced Business Strategies version of the Income/Outcome™ simulation and how individual, within-team, and between-team activities are relevant to business results in the simulation. Team behavior is characterized and linked to simulation results

Board Games and Teaching Textile Marketing and Finance

This preliminary study of the use of experiential learning reports on the use of the Income/Outcome™ financial game for students taking courses in textile marketing, accounting, and finance. With the increased need for students to have a practical understanding of business concepts prior to entering the job force, educators are looking for inventive application for students to view these concepts in a deeper dimension. A discussion of the impact on critical business factors is provided

Customizing in der Weltautomobilindustrie: Kundenorientiertes Produkt- und Dienstleistungsmanagement

Die absatzpolitische Bedeutung des Customizing ist heute unstrittig. Je reifer der Markt, desto größer die Notwendigkeit, individuelle Kundenwünsche bei der Produktgestaltung und -vermarktung zu berücksichtigen. Es gilt, kreativ, schnell und intelligent die Bedürfnisse der Käufer zu ermitteln und hierauf mit erstklassiger Technik und erstklassigem Service zu antworten. Trendsetter des Customizing ist die Automobilindustrie. Sie ist das beste Beispiel dafür, wie sich infolge des global drastisch verschärften Wettbewerbs Qualität und Vielfalt des Produktangebotes zugunsten des Verbrauchers gewandelt haben