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2 research outputs found

Dynamics of Marital Roles in Consumer Decision Making: A Study of Indian Households

Author: Cox Eli P.
Davis Harry
Ferber R.
Ferber Robert
Filiarault Pierre
Frank RE
Green R. T.
Hemple Donald J.
Jaffe L. J.
Jaffe L. J.
Park C. Whan
Roberts M. L.
Scanzoni J.
Schwenk Nancy
Sharp Harry
Webster C
Woodside A.
Publication venue: 'SAGE Publications'
Publication date
Field of study

The measurement of the relative influence of husband and wife upon a purchase decision

Author: Constantina Safilios Rothschild
David H. Olson
David H. Olson
David M. Heer
Donald H. Granbois
Donald H. Granbois
Donald J. Hemple
Gary M. Munsinger
Harry Davis
Harry Davis
Harry Davis
Harry Sharp
James N. Morgan
Mirra Komarovsky
Richard A. Werbel
Richard D. Scott
Robert Blood
Robert F. Wilkes
Robert Ferber
Talcott Parsons
William F. Kenkel
William F. Kenkel
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

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