Library Marketing: Education & Practice

Abstract: Marketing and outreach services are an increasingly important part of library services. The main objective of this research project was to study library marketing and outreach, both in education and in practice, and to propose changes to the field at large and in the sub-field of library marketing to ensure a more sustainable future for library and information science institutions. The key questions of this project are: what is the demographic landscape of public library marketers; what is the ideal educational and professional background for public library marketers; what processes and methods are used by public library marketers; and what institutional setup, framework, and support helps facilitate successful library marketing. For the purposes of this project, successful library marketing is defined as library marketing activities performed by library professionals who: (1) engage their patron base in an active dialogue; (2) demonstrate the value and importance of their library to their community & stakeholders; and (3) use innovative and creative methods for promotion and outreach. This project was submitted in partial fulfillment of the requirements for the degree of Certificate of Advanced Study in Library and Information Science in the Graduate College of the University of Illinois at Urbana-Champaign, 2015. CAS Project Committee: Associate Professor Terry Weech, Chair; Assistant Professor Nicole Cooke; Peggy Barber.Ope

Closing Remarks

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Marking Open and Affordable Courses: Best Practices and Case Studies

This collaboratively authored guide helps institutions navigate the uncharted waters of tagging course material as open educational resources (OER) or under a low-cost threshold by summarizing relevant state legislation, providing tips for working with stakeholders, and analyzing technological and process considerations. The first half of the book provides high-level analysis of the technology, legislation, and cultural change needed to operationalize course markings. The second half features case studies by Alexis Clifton, Rebel Cummings-Sauls, Michael Daly, Juville Dario-Becker, Tony DeFranco, Cindy Domaika, Ann Fiddler, Andrea Gillaspy Steinhilper, Rajiv Jhangiani, Brian Lindshield, Andrew McKinney, Nathan Smith, and Heather White

The HLS Guide to Library School

The writers at Hack Library School have selected the content for this ebook based on the most practical advice for others to make the most of library school. The ebook is divided into three main sections: Before Library School, During Library School, and After Library School. Within these sections are sub-sections intended to help organize the content meaningfully. The authors hope that no matter what stage of library school readers find themselves in, they will be able to benefit from the collective wisdom within this guide