Latent class metric conjoint analysis

A latent class methodology for conjoint analysis is proposed, which simultaneously estimates market segment membership and part-worth utilities for each derived market segment using mixtures of multivariate conditional normal distributions. An E-M algorithm to estimate the parameters of these mixtures is briefly discussed. Finally, an application of the methodology to a commercial study (pretest) examining the design of a remote automobile entry device is presented.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/47104/1/11002_2004_Article_BF00994135.pd