Shaping EU Attitudes Through Identity Leadership: Investigating Pro-EU and EU-Skeptic Identity Narratives

The European Union (EU) faces many challenges. Chief among them are (1) the growing electoral appeal of EU-skeptic parties, (2) the prevalence of negative narratives about the EU, and (3) frequent marginalization of government leaders openly advocating EU membership. It is hence unsurprising that the EU attitude literature focuses heavily on ways in which leaders undermine (rather than bolster) confidence in the EU. The aim of this conceptual article is to fill this void and to shine a spotlight on how leaders seek to restore confidence in the EU. Rather than to merely describe what pro-EU leaders say in public, we propose a conceptual model that combines older EU attitude research (into nested social identities and perceived identity compatibility), with more recent social psychology research (into identity mobilization and identity leadership). By combining insights from both fields, our framework enables us to gain a deeper understanding of why certain pro-EU narratives can be expected to take hold and instill faith in the EU among the public at large. The discussion focuses on the implications for EU leadership