Разработка инструментов продвижения инновационного продукта на рынке B2B

Тема данной работы - "Разработка инструментов продвижения инновационного продукта на рынке B2B" - в рамках которой были разработаны инструменты продвижения которые будут использоваться компанией ОАО "Манотомь". Задача данной работы заключается в анализе продукции выпускаемой компанией и инструментов продвижения используемых компанией. С целью модернизации и разработкой новых инструментов продвижения. Исходя из поставленных задач, в дипломной работе последовательно рассмотрены ряд вопросов, такие как конкурентоспособность продукции ОАО "Манотомь" а так же используемые инструменты продвижения. Разработан новый инструмент продвижения такой как контекстная реклама. Разработаны предложения по модернизации сайта. И рассчитаны оптимальные экономические затраты на внедрения данных инструментов.The topic of this work is "Development of tools for promoting an innovative product in the B2B market" - within the framework of which the promotion tools were developed that will be used by the company "Manotom". The task of this work is to analyze the products produced by the company and the promotion tools used by the company. In order to modernize and develop new promotion tools. Based on the tasks set, the thesis consistently considers a number of issues, such as the competitiveness of the products of JSC "Manotom" as well as the promotion tools used. A new promotion tool, such as contextual advertising, has been developed. Proposals for the modernization of the site have been developed. And the optimal economic costs for the implementation of these tools are calculated

The operational traffic control problem: Computational complexity and solutions

Abstract. The operational traffic control problem comes up in a number of different contexts. It involves the coordinated movement of a set of vehicles and has by and large the flavor of a scheduling problem. In trying to apply scheduling techniques to the problem, one notes that this is a job-shop scheduling problem with blocking, a type of scheduling problem that is quite unusual. In particular, we will highlight a condition necessary to guarantee that job-shop schedules can be executed in the presences of the blocking constraint. Based on the insight that the traffic problem is a scheduling problem, we can derive the computational complexity of the operational traffic control problem and can design some algorithms to deal with this problem. In particular, we will specify a very simple method that works well in fast-time simulation contexts.