IMPACT OF ENVIRONMENTAL FACTORS OF SHOPPING CENTER FOR ARCHITECTURE DESIGN

ABSTRACT Purchasing process in shopping centers, are among the main issues in design and management of shopping centers, therefore the following research that is intended to determine the buyer 's needs and changes in space to meet the needs, has been developed. In this research , we accessed the person in the environment by using a experimental laboritical method and as a result to 155 people who centered in this place a question air and a form to report was given to record their opinions , which in them people tell their reason for shopping and the required conditions to purchase. By analyzing these issues , it is inferred that different factors will inference to process of purchasing which among them are feeling of security, calmness, anxiety. Therefore we could use the findings from the present research to increase the rate of purchase and transforming them to a full trading center for designing these shopping centers. By assuming that study of behaviors. In the users of these spaces , could offer approaches in design of shopping centers, these questions have been answered. By considering to the results from histograms, rate off effect of effective environmental factors on the purchasing process and also that much these factors are effective , was determined in this study. In this research , it was found that people have a large inclination to the their shopping at night , because in this time the existing environmental factors have the most influence on the shopping , singularly and recognize this process as a part of luxury , they wanted the auxiliary space beside shopping centers . so they can do other things such as eating. In this regard , these shopping centers did not have favorable environmental space and conditions and this is one of the weaknesses in this centers. For this purpose in designing the shopping centers we must consider to environmental factors such as security , attractiveness of space , environmental variations, and also in design of shopping centers, they allocate faces for doing those auxiliary activities. to these consumers. In the other word all of these groups were interred in these centers. The reason for this is having more free time because of industrialization and mechanizing and raising the level of incomes. Also the modern consumption, instead of considering to the needs, focuses on the wishes and therefore the main entity of consumption, would be on the social and cultural aspects instead of economical aspects. These shopping centers are a place for supply and demand to be in contact .increasing changes in technology, appearance of new products and their variation , and lack of familiarity of consumers, together with severe competition and unfavorable of producers are some of the reasons for forming these new shopping centers. These centers could offer any kind of information's such as cultural, artistic, economical, technological and scientific information . those people with these information's and goods are gathered in a specific place to help each other by offering their own abilities to each other and to the consumers by intend of development and promotion of job opportunities and discovering the new grounds of jobs. These information's could be one the Old streets and bazaars which in one time industries craft men were supplying and offering their goods, now is becoming a place for shopping from various shops including boutiques, dress shops, restaurants, coffees, whole sale stores, agencies for big and famous manufactures of cameras and computers, banks and travel agencies. At the same time of industrial change and transitions, type of bazaars were formed and civic life was expanded and a result the big stores. Were established to serve to these consumers and also to better distribute the KEYWORDS