Influence of Lifestyle and Cultural Values on Impulse Buying Behavior

The aim of research is to analyze the influence of life styles and cultural values on the impulse buying behavior of Pakistani university students and professionals in different organizations.  For collection of data, survey technique was used from the students of different universities and organizations by adopting the convenient sampling technique.  For analyzing the group differences between the variables of lifestyles and cultural values on impulse buying behavior, it was found that only gender role has the significant differences between male and female students and professionals on the impulse buying behavior. For analyzing the relationships among the variables of life style and cultural values, it was found that significant relationship exists among all the variables.  The study also shows that variables of life style and cultural values such as, life satisfaction, security, financial satisfaction, gender role and in-group contact predict the influence on impulse buying behavior of the Pakistani students and professionals. Keywords: Cultural values, Impulse buying behavior, Financial satisfactio