Factors Influencing Attitude towards Halal Cosmetic among Young Adult Urban Muslim Women: A Focus Group Analysis

AbstractHalal cosmetic and toiletry industries have great potential to drive the Halal economy. In view of branding Halal cosmetics, it would be more effective to position Halal values to new insights for championing the Halal economy. The persistence of this paper is to identify the factors considered in making decision to consume cosmetic product. Focus groups are used to collect a broad qualitative understanding of perceptions from two different groups of respondents in relation to success factors. Additionally, it is to investigate and gathers the information regarding the issues that attribute Halal brands for cosmetics products and to classify the difference and similarity of opinion and suggestion from the young adult Muslim female groups from the urban area (Klang Valley). There are two groups of respondents, group A (user) among those who are using Halal cosmetic product, group B (non-user) among those who are not using halal cosmetic product. The outcomes of the findings link directly to the design of learning activities and the future direction of the research