Sustaining continuous engagement in value co-creation among individuals in universities using online platforms: role of knowledge self-efficacy, commitment and perceived benefits

Value Co-Creation (VCC) plays a major role in engaging knowledgeable individuals in a community via innovation, problem solving, and new service/product development. This study investigates the personal factors that influence individuals’ engagement in value co-creation in Higher Education Institutions (HEIs) through the use of online platforms. Some higher education institutions have successfully established or used appropriate online platforms, such as online forums, web applications, and mobile applications to engage their community in ideation or crowdsourcing as a part of the value co-creation process. On the other hand, some HEIs have failed to engage their community in value co-creation activities, and even if they managed to engage some individuals in value co-creation once, they failed to sustain these individuals’ engagement in value co-creation using online platforms. Using the Stimulus Organism Response (S-O-R) framework, this study examines the relationship between relevant personal factors (commitment and knowledge self-efficacy) and other motivational factors that provide perceived benefits with value co-creation engagement. Data was collected from 308 respondents at five Malaysian research universities. The software analysis tool Smart PLS is used for data analysis and validation. The results demonstrate that personal factors and perceived benefits as a motivational factor has a significant effect on individual engagement in value co-creation. However, the significance of these findings varies from one individual to another. The implications of these findings are discussed

Exploring the impact of the covid-19 pandemic on university students’ learning life: An integrated conceptual motivational model for sustainable and healthy online learning

The COVID-19 pandemic has forced many organizations around the world to make full use of a variety of emerging online communication platform technologies. Universities are among the organizations that have asked students, tutors, and lecturers to use a number of different online communication platforms to ensure the education process remains uninterrupted. However, the COVID-19 pandemic has generated considerable challenges for the global higher education community while using such emerging technologies. This research has two main goals. First, this paper will begin by investigating whether the online learning platforms used by university students during the COVID-19 period have presented any challenges to their learning. Second, the paper will then go on to address proposed solutions by developing a conceptual model to reduce the impact of such challenges. This research uses an exploratory qualitative research approach, supported by literature content analysis techniques. The data set for this study was collected during the first peak of the pandemic period in Malaysia, between the 16th of May 2020 and the 5th of June 2020. We used SPSS to conduct a descriptive analysis and NVivo12 to analyse data collected from 486 students from different universities in Malaysia. These students disclosed various obstacles they encountered when they used IT platform applications for online learning. These obstacles include (a) work and information overload received from instructors, (b) inadaptability and unfamiliarity of the new online learning environment, and (c) personal health challenges related to stress and anxiety. Based on previous relevant research, this study introduced a set of motivational factors and developed a conceptual motivational model for sustainable and healthy online learning

A model of motivational and technological factors influencing massive open online courses’ continuous intention to use

Massive open online courses have been regarded as effective technological innovations that improve educational systems in the era of digitalisation. However, only 10% of the registered students complete their courses. This study aims to examine the motivational and technological factors and contextual features on students’ continuous intention to use. A questionnaire was gathered from 315 of students in the UAE and revealed that social motivational and technological factors driven by the technology acceptance model and technology task fit theory significantly influenced the students’ continuance intention to use. This study also revealed that contextual features including language use and course accreditation are important indicators determining students’ behaviours toward the use. Hence, this study proposed an integrative model to explain ways to improve continuance intention to use. This study contributes to the sustainable use of massive open online courses in developing countries through an integrative model

Fostering a Clean and Sustainable Environment through Green Product Purchasing Behavior: Insights from Malaysian Consumers’ Perspective

Rapid economic developments have led to the excessive consumption of environmental resources. Consumption patterns play a crucial role in deteriorating environmental conditions and influencing consumers to seek sustainability features while purchasing different products. The purpose of this paper was to analyze the sustainability factors that have prompted consumers in Malaysia to buy green products. The primary elements of this research focused on environmental concern, green product awareness, government support, perceived ecological value, community green practice, purchase intention, and green product purchase behavior. Additionally, to explain the relationship between the independent and dependent variables, this research employed the theory of planned behavior as a theoretical framework. A total of 300 questionnaires were collected and examined using smart PLS-SEM. The findings of the research suggest that all factors, including environmental concern, green product awareness, government support, perceived ecological value, community green practice, and purchase intention, influence consumers in Malaysia to purchase green products. Finally, this research discusses the contribution, limitations, and suggestions for future studies related to purchasing behavior towards green products

Ranking the factors that impact customers online participation in value co-creation in service sector using analytic hierarchy process

Ranking the factors that impact customer participation and engagement in value co-creation in service sector enables practitioners, especially service providers, to identify vital factors from those that are unimportant and that are essential for their service quality success and development. The objective of this study is to prioritize the factors that impact customer participation in value co-creation in the service sector. Analytic Hierarchy Process (AHP) is adopted by using Multi-Criteria Decision Making technique (MCDM) to determine the relative importance of the factors in influencing customer participation in the value co-creation through online platform. In order to rank the factors, this study is planned and performed in two stages. In the first stage some critical success factors that impact customer participation in value co-creation were identified through the literature review and preliminary case study. In the second stage, a pairwise comparison is designed based on AHP method to collect the opinions of experts and questionnaires were distributed among 10 organizational experts and academics as respondents. The pairwise comparisons obtained from this stage are analyzed by AHP using super decision software and excel spreadsheet. The research findings indicate that the success factors to engage customers in value co-creation activities have different priorities and weights. The weights obtained from AHP indicate that the organizational factors and individual factors got higher scores and ranked higher than the technological factors respectively. The most important results indicated that organizational aspects such as rewards and remunerations, open innovation culture and the organization leadership style are higher priority than any other factors, and in technology aspect it is verified that platform reliability and easy access got the fourth higher priority as well. Therefore, such results and weights obtained from this study will be used for prioritizing the factors that impact customer participation in value co-creation in the service sector and will be taken into consideration when value co-creation online platforms or systems are designed

Sustainable Fashion Consumption: Advocating Philanthropic and Economic Motives in Clothing Disposal Behaviour

The fast fashion market is becoming popular, escalating and aggravating the throwaway culture phenomenon. Thus, it is valuable to understand the factors that influence sustainable fashion consumption and the clothing disposal pattern among young consumers in developing countries like Malaysia. Data were obtained from the online survey of 324 young adults aged 18 to 35 and were analysed using the Partial Least Square using SmartPLS (v.3.3.3i). The findings indicate that personal norms, social norms and environmental awareness were the key influencing factors of sustainable fashion consumption. Consequently, sustainable fashion consumption exhibited a positive and significant relationship towards philanthropic and economic reasons for clothing disposal behaviour. The insights from this study will assist practitioners, green manufacturers, business owners and policy makers in giving a clearer picture of what motivates sustainable fashion consumption and the clothing disposal behaviour of today’s young adults

The credibility of social media beauty gurus in young millennials' cosmetic product choice.

Social media influencers play a role in the beauty industry by making it more accessible and diverse, engaging in cultural acceptance and diversity, and making their lives public through social media. Known as 'beauty gurus', these influencers use their makeup skills to work with cosmetics brands, in which they earn substantial remuneration by raising brand awareness among social media audiences. While work was conducted on social media influencers, there was no clear focus on how influencers engage with young millennials regarding the choice of cosmetics products and its use. Hence, this study analysed the beauty 'gurus' credibility in influencing young female millennials' cosmetics brands of choice. A survey method was used to collect data using a judgemental sampling from young females who have subscribed and observed makeup tutorials on social media platforms, such as YouTube, Instagram, and Facebook, among many others. Additionally, a total of 271 usable questionnaires were gathered and analysed using AMOS. Credibility traits, such as knowledge, attractiveness, and relatability, were the core elements of an influencer's capability to influence young millennials. Social media influencers were seen as a new and effective marketing tool in targeting a broad demographic and increasing brand awareness

Exploring the Impact of Transformation to Fully Online Learning During COVID-19 on Malaysian University Students’ Academic Life and Performance

The COVID-19 pandemic has forced many organizations in the world to fully utilize variety of emerging online communication platform technologies. Higher Education Institutions (HEIs) are among these organizations that obliged students and instructors to use different online communication platforms to insure uninterrupted education process. However, the COVID-19 pandemic has generated many considerable challenges for the global higher education community while using such emerging technologies. The purpose of this study is to analyze university student’s perceptions on the challenges and hurdles they face during the Covid-19 pandemic when they use IT platform applications for online learning activities. This research used mixed methods research with main emphasis on qualitative research, supported by literature content analysis techniques. The data set for this study was collected during peak time of pandemic period between 16th of May 2020 to 5th of Jun 2020. Based on the descriptive analysis using SPSS and the analyzed results using NVivo12 for the data that was collected from 486 students from different universities in Malaysia, students disclosed various obstacles they encounter when they use IT platform applications for online learning. These obstacles are summarized as follows: (1) Work and information overload received from instructors through online learning platforms (2) Technical challenges related to students’ lack of affordability for having online learning support facilities (3) Personal health challenges related to stress and anxiety problems

A Model of Motivational and Technological Factors Influencing Massive Open Online Courses’ Continuous Intention to Use

Massive open online courses have been regarded as effective technological innovations that improve educational systems in the era of digitalisation. However, only 10% of the registered students complete their courses. This study aims to examine the motivational and technological factors and contextual features on students’ continuous intention to use. A questionnaire was gathered from 315 of students in the UAE and revealed that social motivational and technological factors driven by the technology acceptance model and technology task fit theory significantly influenced the students’ continuance intention to use. This study also revealed that contextual features including language use and course accreditation are important indicators determining students’ behaviours toward the use. Hence, this study proposed an integrative model to explain ways to improve continuance intention to use. This study contributes to the sustainable use of massive open online courses in developing countries through an integrative model

Sustaining Continuous Engagement in Value Co-creation Among Individuals in Universities Using Online Platforms: Role of Knowledge Self-Efficacy, Commitment and Perceived Benefits

Value Co-Creation (VCC) plays a major role in engaging knowledgeable individuals in a community via innovation, problem solving, and new service/product development. This study investigates the personal factors that influence individuals’ engagement in value co-creation in Higher Education Institutions (HEIs) through the use of online platforms. Some higher education institutions have successfully established or used appropriate online platforms, such as online forums, web applications, and mobile applications to engage their community in ideation or crowdsourcing as a part of the value co-creation process. On the other hand, some HEIs have failed to engage their community in value co-creation activities, and even if they managed to engage some individuals in value co-creation once, they failed to sustain these individuals’ engagement in value co-creation using online platforms. Using the Stimulus Organism Response (S-O-R) framework, this study examines the relationship between relevant personal factors (commitment and knowledge self-efficacy) and other motivational factors that provide perceived benefits with value co-creation engagement. Data was collected from 308 respondents at five Malaysian research universities. The software analysis tool Smart PLS is used for data analysis and validation. The results demonstrate that personal factors and perceived benefits as a motivational factor has a significant effect on individual engagement in value co-creation. However, the significance of these findings varies from one individual to another. The implications of these findings are discussed.</jats:p