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2 research outputs found
Relational marketing: development, debates and directions
Author
Alderson W.
American Marketing Association
+19Â more
American Marketing Association
Arnould E. J.
Bartels R.
Bengtsson A.
Berry L. L.
Christopher M.
Eddy A. J.
Ford H.
Harvard Case Study [HCS]
HÃ¥kansson H.
HÃ¥kansson H.
Jackson B. B.
Kotler P.
Lisa O’Malley
Patterson M.
Richardson H. W.
Strong E. K.
Venkatesh A.
White P.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
The foundations of relationship marketing: reciprocity and trade relations
Author
Adams V.A.
Alderson W.
+50Â more
Ammer D.S.
Bartels R.
Barton E.
Bonoma T.V.
Breyer R.F.
Brown S.
Bulletin
Bulletin
Cavanagh E.D.
Christopher M.
Copeland M.T.
Corey R.E.
Devlin C.E.
Eddy A.J.
Egan C.E.
Elder R.F.
Elder R.F.
Engel N.H.
Farmer S.
Finney F.R.
Frederick J.H.
Harvard Case Study (HCS)
HÃ¥kansson H.
Jackson B.B.
Jackson B.B.
Kaapcke W.L.
Knauth O.
Knauth O.
Larabee C.B.
Lazo H.
Lester B.
Levitt T.
Levitt T.
Lewis H.T.
Lewis H.T.
Lewis H.T.
Mandell M.
Mark Tadajewski
McCreary E.
Nelson M.N.
New York Times
New York Times
Newman W.H.
Peelen E.
Pervan S.J.
Reed V.D.
Reichard C.J.
Robinson P.J.
Stocking G.W.
Webster F.E.
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref