Intention to Consume Junk Food: A Study of Drivers for Control Implications

Junk food has been making fast inroads in Indian market. Socio-culturally India has been a collectivist and tradition dominated society, where the concept of food is very different from junk food. This study aims to explore the rising incidence of junk food based on the theory of planned behavior and contributes to understanding the consumption drivers for possible social marketing implications. The findings suggest that out of the three constructs: attitude, social norms and perceived behavioral control, only perceived behavioral control was found to be the significant determinant of intentions. The study has implications for social marketers. For controlling the rising incidence of junk food, the strategy should focus on developing a sense of perceived control. This requires building self-belief and increasing barriers to access of junk food. This paper contributes to the body of literature in understanding consumption drivers of junk food, particularly in a collectivist and family-oriented society like India and how efforts to control rising incidence of junk food can be made more effective

Limiting worker exposure to highly pathogenic avian influenza a (H5N1): a repeat survey at a rendering plant processing infected poultry carcasses in the UK

<p>Abstract</p> <p>Background</p> <p>Current occupational and public health guidance does not distinguish between rendering plant workers and cullers/poultry workers in terms of infection risk in their respective roles during highly pathogenic avian influenza poultry outbreaks. We describe an operational approach to human health risk assessment decision making at a large rendering plant processing poultry carcasses stemming from two separate highly pathogenic avian influenza A (H5N1) outbreaks in England during 2007.</p> <p>Methods</p> <p>During the first incident a uniform approach assigned equal exposure risk to all rendering workers in or near the production line. A task based exposure assessment approach was adopted during the second incident based on a hierarchy of occupational activities and potential for infection exposure. Workers assessed as being at risk of infection were offered personal protective equipment; pre-exposure antiviral prophylaxis; seasonal influenza immunisation; hygiene advice; and health monitoring. A repeat survey design was employed to compare the two risk assessment approaches, with allocation of antiviral prophylaxis as the main outcome variable.</p> <p>Results</p> <p>Task based exposure assessment during the second incident reduced the number of workers assessed at risk of infection from 72 to 55 (24% reduction) when compared to the first incident. No cases of influenza like illness were reported in workers during both incidents.</p> <p>Conclusions</p> <p>Task based exposure assessment informs a proportionate public health response in rendering plant workers during highly pathogenic avian influenza H5N1 outbreaks, and reduces reliance on extensive antiviral prophylaxis.</p

Intention to Consume Junk Food: A Study of Drivers for Control Implications

Junk food has been making fast inroads in Indian market. Socio-culturally India has been a collectivist and tradition dominated society, where the concept of food is very different from junk food. This study aims to explore the rising incidence of junk food based on the theory of planned behavior and contributes to understanding the consumption drivers for possible social marketing implications. The findings suggest that out of the three constructs: attitude, social norms and perceived behavioral control, only perceived behavioral control was found to be the significant determinant of intentions. The study has implications for social marketers. For controlling the rising incidence of junk food, the strategy should focus on developing a sense of perceived control. This requires building self-belief and increasing barriers to access of junk food. This paper contributes to the body of literature in understanding consumption drivers of junk food, particularly in a collectivist and family oriented society like India and how efforts to control rising incidence of junk food can be made more effective.