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1 research outputs found
International Relationship Marketing: Intellectual Foundations and Avenues for Further Research
Author
Alba Richard D.
Alderson Wroe
+39Â more
Archambault Éric
Bartlett Christopher A.
Blattberg Robert C.
Burt Ronald S.
Caves Richard E.
Cyert Richard Michael
Drucker Peter F.
Fournier Susan
Gatignon Hubert
Hair Joseph F.
Harrigan Kathyrn Rudie
Hitt Michael A.
Hofstede Geert H.
Hofstede Geert H.
Hoskisson Robert E.
HÃ¥kansson HÃ¥kan
Killing J. Peter
Levitt Theodore
March James G.
Ohmae Kenichi
Parasuraman A.
Parkhe Arvind
Penrose Edith Tilton
Pfeffer Jeffrey
Porter Michael E.
Porter Michael E.
Porter Michael E.
Prahalad C.K.
Reichheld Frederick F.
Reuters Thomson
Rugman Alan M.
Scott John
Smith Linda C.
Stopford John M.
Tatikonda Lakshmi
Williamson Oliver E.
Williamson Oliver E.
Yan Aimin
Zaheer Srilata
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
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