Architectural framework of digital marketing: Examining its relationship with customers and the intermediary role of electronic quality in Saudi commercial banks

This study on the moderating effect of electronic quality in mobile marketing aims to examine the factors that influence how Saudi commercial banks are viewed by their customers. A research framework that sheds light on the state of the research was developed after a comprehensive analysis of the accessible literature. The theoretical foundation of this study is the idea of perceived characteristics, which identifies five critical factors that influence adoption rates. The empirical results of this study are presented based on a sample of 300 respondents (n = 300). The research was conducted using the statistical technique of least squares structural equation modeling (PLS-SEM). The reporting format conforms to accepted PLS-SEM analysis standards. The results reveal a significant association between mobile marketing and customer perceptions in the context of Saudi commercial banks, especially when electronic quality is used as a mediating variable. Based on these findings, we suggest that Saudi commercial banks should strategically include e-quality in their digital marketing campaigns, paying special attention to mobile marketing

Artificial Intelligence and Its Relationship to Teaching School and University Mathematics in Jordan

This study aims to study the scenarios that may arise with the introduction of artificial intelligence in education, especially in mathematics education in Jordanian schools and universities, and what its implications are for the future of schools. The study design was phenomenological, a qualitative approach that looked at the perspectives of participants from various fields. The findings suggest that as AI in education becomes more prevalent, schools and teachers will encounter new products, advantages, and disadvantages. The findings highlight several recommendations for using AI and preventing potential problems and while participants generally seemed to have positive views of AI, there were some negative aspects as well, to which mathematics teachers and academics in particular drew attention in relation to the future of education. While educators view AI as a tool to bring quality and benefit to all in the education sector, they are more focused on the rationale for AI in education and potential future issues

The Mediating Effect of Employee Behavior on Strategic Human Resource Management Practices and Organizational Performance in Jordanian Telecommunication Companies

The ability of managers to make strategies and decisions to improve performance is increased by their awareness of the elements that affect organizational performance, making it one of the key concerns for both profit-making and nonprofit organizations. Therefore, the present study aims to propose a conceptual framework for the mediating effect of employee behavior on strategic human resource management practices and organizational performance in Jordanian telecommunication companies. Strategic human resource management strategies have a favorable direct impact on organizational performance, according to a comprehensive evaluation of the research. Furthermore, a thorough study of the literature revealed that strategic approaches to human resource management have a favorable direct impact on employee behavior. While this was going on, a thorough review of the literature revealed that employee conduct positively affected organizational performance directly. Future research should analyze the conceptual framework utilizing sophisticated statistical techniques to examine the prior hypotheses and deliver the findings to decision- makers and managers in Jordanian telecommunication businesses, according to the study's recommendations. &nbsp

Job Burnout Impact on Subordinate Satisfaction: A Comparative Study Between Higher Education Institutions In Jordan

This study investigates the impact of job burnout on work satisfaction in Jordanian universities. Try to find a solution to in this study; a descriptive analytic method was employed to compare academic offerings at public and private institutions. A sample of 300 administrative staff members from Jordanian institutions, both public and private, was given questionnaires as the main data collection tool. The study found that the administrative staff at the university department had higher-than-average levels of occupational burnout. Poor personal achievement, physical and emotional exhaustion, negative perceptions of romantic relationships, and low personal performance were shown to be the most persistent aspects of professional burnout. The prevalence of occupational burnout was found to be higher in public universities there are no observable differences between personnel at both private and public companies with respect to of incidences of job burnout. In comparison to private institutions, employee satisfaction was lower at public universities. This study showed that in public colleges, there is no relationship between work morality and employee pleasure. However, the only aspect that affects employee satisfaction at private institutions is her poor personal performance. &nbsp

The Effect of Electronic Human Resources Management on Employee Satisfaction of Telecommunications Companies in Jordan

The purpose of this study was to investigate the effect of E-HRM on employee satisfaction. The focus was on telecommunications companies operating in Jordan. Aspects of e-HR practice is (e-recruitment, e-training, e-performance evaluation, e-reward system). Data were collected primarily through self-assessment questionnaires created in Google Forms and distributed via email to a sample of targeted executives. AMOSv24 was used to test the research hypothesis. Survey results show that E-HRM has a positive impact on employee satisfaction. Based on the results obtained, the researchers recommend that managers and decision makers of telecommunications companies in Jordan invest in electronic personnel systems. This allows personnel management to be fully electronic, realizing economic savings and attracting talent.  &nbsp