Operational Guidelines for Human Capital and Innovative Tourism Entrepreneurs in Sustainable Tourism Perspectives: An Analysis of Tour Operators in The Andaman Provinces of Thailand

This research analyzed the performance and innovation of entrepreneurs within the tourism industry. Human capital and service innovation capability were identified as contributing factors to performance. This study employed a mixed-method approach. Qualitative data were obtained via interviews and note-taking from twenty entrepreneurs of southern tour operators in the southern part of Thailand. Quantitative data were collected from 360 administrators among tour operators in the provinces of Phuket, Phang-Nga and Krabi using probability sampling and a systemic random sampling technique. The data obtained were analyzed following descriptive analysis, and structural equation modelling was employed in the analysis of quantitative data. The findings revealed that the confirmatory factor analysis of Human Capital consisted of Social Capital, Entrepreneurship Orientation and Strategic Orientation, while the factors of Service Innovation Capability, involved Service Innovation Ideas, Technology Integration Ability and Business Co-creation Synergy. In addition, it was found that Social Capital, Entrepreneurship, Strategic Orientation and Service Innovation Capability have positive effects on Firm Performance. To achieve sustainable tourism, the entrepreneurs and related parties should seriously focus on strategies for promoting entrepreneurs, networking and innovative tourism policies

Exploring Managers' Skills Affecting Dynamic-Innovative Capabilities and Performance in New Normal Era

The human resources department, as a dynamic mechanism in the hotel business, is a supporter and a manager who manages the corporation to grow by planning, supervising, and assuring the expected performance leads to desirable outcomes. The situation of spread of the COVID-19 virus has resulted in businesses and labor departments having to adapt to survive by upgrading existing knowledge and adding new skills. Therefore, this research aims to describe components and models of necessary skills development for performance affecting dynamic capabilities and performance in a new normal era for human resources managers of five-star hotels in Phuket Province, which are crucial components in an increased corporation’s sustainability and performance in terms of personnel efficiency, assets, funds, and information. This research is quantitative, and research data was collected from a total of 384 human resource managers of five-star hotels. There was a mutual discussion of factor analysis and structural equation results with three human resources managers who have been successful for not less than seven years in their work. The components consisted of systematic consideration through the following causes: necessary skills; professional skills, work skills, and emotional skills, mediator variables; dynamic capabilities, and organizational performance. This research also discussed five guidelines for developing the necessary skills for performance. As various factors have affected the performance in the new normal era, the human resources executives of five-star hotels in Phuket province should apply them and consider them together with their business plans for setting the strategic plan of organizational management, management, administrative, and human resources development. Doi: 10.28991/HIJ-2023-04-01-03 Full Text: PD